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Bring business management and digital innovation together to drive change in how businesses communicate with their audiences.
Become a socially and commercially aware professional, ready for the sustainable and inclusive needs of both business and media.
Work alongside The Studio, the University's new city-centre innovation hub for creative media technology.
#1 in South West
and Top 10 in UK for Continuation in Communication and Media Studies (Complete University Guide 2026)
#1 in South West
in the overall rankings for Media and Film Studies (Guardian University Guide 2026)
Are you drawn to a career in business and management, but also would like to work in the creative realm of media? Throughout this combined honours degree you'll learn how to bring organisational management and media communication skills together to become a change leader and innovator of tomorrow.
As a creative business and media professional, you'll know how to meet the needs of 21st-century consumers through new media technologies. You'll also learn the skills to address issues of diversity and sustainability across the world of business. You'll explore the links between creativity in business and consumer behaviour, between freelancing and innovation, and practise your skills in emerging marketing practices.
In your final year, you'll gain real-world experience to build your professional profile. You'll join The Studio, the University's city-centre innovation hub for creative media technology. By collaborating across the region's business and arts sector, you'll realise your vision for a more inclusive and sustainable world.
Why choose this combination?
Bring your creativity to the business environment and become a change leader. Students on this combined course will benefit from the experience of two different disciplines, opening the door to careers in organisational management, digital business innovation, marketing and media communications, and beyond.
#1 in the South West
and Top 25 in the UK for Satisfaction with Teaching in Business and Management (Guardian University Guide 2026)
#1 in the South West
and Top 25 in the UK for Satisfaction with Feedback in Business and Management (Guardian University Guide 2026)
Our Business and Management and Media Communications degree is designed for those looking to become socially and commercially aware businesses, marketing and communications professionals. Our graduates are employed as advertising, branding and marketing leaders, campaign designers, social media managers, creative strategists and policy makers, as well as events coordinators.
Our graduates have recently gained employment at Marvel Studios, ITV, IBM, Marks & Spencer, American Express, Sky, Numatic, Q Magazine and Komedia.
Work placements, industry links and interships
All final-year students will also join The Studio, Bath Spa University¿s brand-new city-centre hub for creative media technology.
As part of the Business and Management course, there are three work placements:
- A second year module Work Placement, short period of work experience
- A business Placement, a ten-week summer placement between your second and third year
- The option to take a year-long work placement.
Beyond these opportunities, we also give you the chance to work on live projects with regional and national businesses, including community groups, charities and arts organisations, to help them find creative solutions to their business needs.
£
Apply for partial scholarships
Our Business and Management and Media Communications degree is designed for those looking to become socially and commercially aware businesses, marketing and communications professionals. Our graduates are employed as advertising, branding and marketing leaders, campaign designers, social media managers, creative strategists and policy makers, as well as events coordinators.
Our graduates have recently gained employment at Marvel Studios, ITV, IBM, Marks & Spencer, American Express, Sky, Numatic, Q Magazine and Komedia.
Work placements, industry links and interships
All final-year students will also join The Studio, Bath Spa University¿s brand-new city-centre hub for creative media technology.
As part of the Business and Management course, there are three work placements:
- A second year module Work Placement, short period of work experience
- A business Placement, a ten-week summer placement between your second and third year
- The option to take a year-long work placement.
Beyond these opportunities, we also give you the chance to work on live projects with regional and national businesses, including community groups, charities and arts organisations, to help them find creative solutions to their business needs.
Year one
Gain a broad understanding of today's business and media environments – trends in commercial thinking, audience and consumer research, the importance of data in business, and issues such as gender, diversity and identity in today's media industries. You'll learn to think differently about business and media alike, which lays the foundation for you to innovate in your second and final years.
Year two
Focus on the inner workings of businesses and advertising and communications practices. Choose from a range of modules in areas such as festivals, events, marketing, entrepreneurship, human resource (HR) management, law and accounting. You'll learn online influencer and branding practices, identifying opportunities to revolutionise how media creators communicate with audiences. You'll also learn web design skills and start to adopt business techniques to solve problems.
Year three
Look ahead to your life after graduation. In your final year, you'll work beyond the borders of the University, focusing more on practical applications for your business and communication skills. Depending on your module choices, you may choose to work directly with an employer on a business challenge, create and launch a creative project such as a festival or event, or develop and pitch a business plan. You'll also get to join The Studio, our innovation hub for creative media technology.
Work in a professional environment with industry-level equipment. Collaborate with professionals and microbusinesses on real-life projects. Our award-winning staff champion inclusivity and accessibility to prepare you for life as a forward-thinking professional. #1 in the South West in the overall...
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