BUSINESS AND MANAGEMENT AND MEDIA COMMUNICATIONS BA (HONS)

Programme overview

Why choose this programme?

Bring business management and digital innovation together to drive change in how businesses communicate with their audiences.
Become a socially and commercially aware professional, ready for the sustainable and inclusive needs of both business and media.
Work alongside The Studio, the University’s new city-centre innovation hub for creative media technology.

#1 in South West

and Top 10 in UK for Continuation in Communication and Media Studies (Complete University Guide 2026)

#1 in South West

in the overall rankings for Media and Film Studies (Guardian University Guide 2026)

Are you drawn to a career in business and management, but also would like to work in the creative realm of media? Throughout this combined honours degree you’ll learn how to bring organisational management and media communication skills together to become a change leader and innovator of tomorrow.
As a creative business and media professional, you’ll know how to meet the needs of 21st-century consumers through new media technologies. You’ll also learn the skills to address issues of diversity and sustainability across the world of business. You’ll explore the links between creativity in business and consumer behaviour, between freelancing and innovation, and practise your skills in emerging marketing practices.

In your final year, you’ll gain real-world experience to build your professional profile. You’ll join The Studio, the University’s city-centre innovation hub for creative media technology. By collaborating across the region’s business and arts sector, you’ll realise your vision for a more inclusive and sustainable world.

Why choose this combination?
Bring your creativity to the business environment and become a change leader. Students on this combined course will benefit from the experience of two different disciplines, opening the door to careers in organisational management, digital business innovation, marketing and media communications, and beyond.

#1 in the South West
and Top 25 in the UK for Satisfaction with Teaching in Business and Management (Guardian University Guide 2026)

#1 in the South West
and Top 25 in the UK for Satisfaction with Feedback in Business and Management (Guardian University Guide 2026)
Our Business and Management and Media Communications degree is designed for those looking to become socially and commercially aware businesses, marketing and communications professionals. Our graduates are employed as advertising, branding and marketing leaders, campaign designers, social media managers, creative strategists and policy makers, as well as events coordinators.

Our graduates have recently gained employment at Marvel Studios, ITV, IBM, Marks & Spencer, American Express, Sky, Numatic, Q Magazine and Komedia.

Work placements, industry links and interships

All final-year students will also join The Studio, Bath Spa University¿s brand-new city-centre hub for creative media technology.

As part of the Business and Management course, there are three work placements:

- A second year module Work Placement, short period of work experience
- A business Placement, a ten-week summer placement between your second and third year
- The option to take a year-long work placement.

Beyond these opportunities, we also give you the chance to work on live projects with regional and national businesses, including community groups, charities and arts organisations, to help them find creative solutions to their business needs.