BUSINESS MANAGEMENT WITH MARKETING BSC

BUSINESS MANAGEMENT WITH MARKETING BSC

Why choose this program ?

Our BSc Business Management with Marketing programme, developed with insights from leading firms like Unilever and Big Cat, equips you to become a marketing specialist ready to thrive in today's competitive business landscape.

You will gain versatile, job-ready skills, enabling you to tackle marketing challenges in an ever-evolving business environment. Close connections with industry professionals ensure you stay ahead of trends and graduate ready to make an impact.

Why Birmingham Business School?

- We boast the gold standard triple accreditation for Business Schools across AACSB, AMBA, and EQUIS, placing our degrees within an elite group of globally recognised providers.
- Our dedicated careers service will help you uncover your professional potential, offering expert guidance and personalised support from Birmingham Business School Careers. We'll ensure you'll be fully equipped to make confident career decisions, connect with leading employers, and achieve your professional ambitions.
- Stand out to future employers with our unique Capgemini Community Challenge, exclusive to University of Birmingham. This week-long programme takes place at Capgemini's world-renowned facilities and offers the chance to apply your skills to impactful projects for charitable organisations.
- Take part in Deloitte's Responsible Business Challenge, encouraging you to become the next generation of forward-thinking, responsible leaders. By responding to Deloitte's question, you'll explore how businesses can adapt to a changing world. This experience enhances creativity, critical thinking, and leadership skills, providing valuable insight into how to create meaningful change in the business world.
- If you choose a programme without a mandatory placement, you will be eligible to complete the Professional Development Module. This module provides the opportunity to gain valuable work experience, develop practical skills, and enhance your employability, helping you prepare for your future career.
Why study Business Management with Marketing?

- We're consistently one of the top UK universities targeted by leading graduate employers

- High Fliers 'Graduate Market in 2026' report

- #9 in the UK for Marketing

The Complete University Guide for 2026

- Triple Crown accredited by the AACSB, AMBA and EQUIS

Unlock your potential with our prestigious business degrees, highly respected by top employers and designed to set you up for career success. Our graduates thrive across a wide variety of industries, thanks to the adaptable skills and knowledge gained during their studies.

- Designed with insights from leading international firms, the programme equips you with in-depth marketing knowledge and the skills to tackle strategic challenges in a dynamic business environment.
- Accredited by the Chartered Institute of Marketing (CIM), this programme was commended for its exceptional results in the July 2024 Digital Marketing Techniques assessments, a core component of the Certificate in Professional Digital Marketing.
- Study with an integrated curriculum that builds a strong foundation across core business disciplines, preparing you for success in any area of the global business landscape.
- Tailor your degree to your interests and career goals throughout your time at Birmingham. With a choice of optional modules during your second and third year, you can specialise in the areas that most inspire you and align with your future ambitions.

Modality

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Price Remarks
The University will charge the maximum approved tuition fee per year. If Parliament agrees on an increase in tuition fees, the University will increase fees for each year of study, normally in line with these changes and will communicate any change in the fees to you without delay. The fee for September 2027 entry is £9,790 for UK students. If you are applying for 2027 entry, you will be advised of the annual tuition fee once it is confirmed by the Government.

Open registration Limited spots

Apply for partial scholarships

SYLLABUS

Year 1

Introduction to Marketing and Communications
Organisations, Management and Entrepreneurship
Accounting, Accountability and Financial Decision-making
Economics for Business
Discover Management Education and Learning
Quantitative Skills for Business

Year 2

Business Strategy
Research Methods
Responsible Business: Theory and Practice
Consumer Behaviour
Marketing Communications

Year 3

Data Visualization and Consumer Insights
Services and Retail Strategy
Dissertation

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