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Postgraduate programme
Offered by DONDEESTUDIAR.EU
Home The Impact of Social Media on Journalism and Communication
Programme overview
La UNIR tiene claro que, en el ámbito de la comunicación empresarial, el objetivo es crear culturas corporativas sólidas que estén alineadas con los intereses de una empresa, así como con sus audiencias y sector de actividad. Para lograrlo, se requiere tener un amplio conocimiento sobre comunicación estratégica, comunicación interna y externa, gestión de problemas, Responsabilidad Social Empresarial y asuntos públicos.
Esto es precisamente lo que aprenderás en este programa de estudios oficial, que además es válido en procesos de selección de empleo público. Y no solo eso, sino que te proporcionará la perspectiva que tendría un administrador o líder de la comunicación en cualquier tipo de entidad.
Para tu formación, la UNIR propone un enfoque práctico en el que utilizarás herramientas útiles para la elaboración de planes. Supervisarás aspectos intangibles de las empresas con Best Global Brands, RepTrak o Great Place to Work, identificando y aplicando medidas de rendimiento clave.
La UNIR colabora con entidades españolas del ámbito de la comunicación, como la Asociación de Consultoras de Comunicación (ADC) o la Asociación Española de Directivos de Responsabilidad Social (DIRSE). Podrás validar tu experiencia o realizar prácticas en compañías como Iberdrola, Mediaset España, Prisa Noticias o BBVA.
Además, se brinda la oportunidad de cursar de manera simultánea y opcional el Programa Universitario Avanzado en Visualización de Datos, lo que implica un mayor nivel de especialización.
DISTANCE LEARNING
1500
Un año académico
60 ECTS
Career opportunities
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