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Home Exploring Marketing in the UK: From Digital to Commercial Strategies
Next Date: September
This career-powered course connects you with industry through placements, real-world projects, an expert panel of leading professionals and competitions with local businesses like TengTools. The course covers the newest developments in brand communications, AI, digital and social media plus critical areas like consumer behaviour, data analysis and innovation. You put your learning into practice through our Marketing Club, which gives you the chance to work on live campaigns with small enterprises. So you gain the most up-to-date marketing skills and hands-on experience, ensuring you're ready for the marketing roles of tomorrow.
Take a look at our Marketing Club
"Starting my BSc (Hons) Marketing has been one of the most challenging yet rewarding decisions I've made. I love the course and want to make the most of Uni opportunities. It's reminded me that stepping outside your comfort zone is where real development happens and I am excited for what's ahead."
First-year BSc (Hons) Marketing student
Why choose the School of Business Management
- Accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM), offering discounts on exam and membership fees.
- A career-powered course offering experience through live industry briefs, exciting business-linked competitions and placements.
- Our student-led Marketing Club organises events and field trips, including to digital marketing agencies and the Museum of Brands.
Course accreditation
BSc (Hons) Marketing is accredited by the Chartered Institute of Marketing (CIM) and the Data Marketing Association (DMA), giving access to a range of events and content as well as adding weight to your CV.
This course opens the way to a variety of career paths within marketing and marketing communications including:
- integrated brand communications
- specialist marketing or in-house roles such as client-side advertising
- brand management
- business-to-business marketing
- industrial marketing
- marketing within not-for-profit organisations such as charities.
Alternatively, you may want to further your studies in specialist areas of marketing communications including corporate communications and media planning or take a Master¿s in an area of interest such as AI in marketing, digital marketing or an MBA with a marketing specialty.
Current graduates of Marketing work across a range of sectors from health, wellbeing, education, gaming and entertainment. Also, we have graduates working client and agency side from consumer to business-to-business marketing.
£
96 UCAS tariff points including 80 from at least 3 A-levels or equivalent
Apply for partial scholarships
This course opens the way to a variety of career paths within marketing and marketing communications including:
- integrated brand communications
- specialist marketing or in-house roles such as client-side advertising
- brand management
- business-to-business marketing
- industrial marketing
- marketing within not-for-profit organisations such as charities.
Alternatively, you may want to further your studies in specialist areas of marketing communications including corporate communications and media planning or take a Master¿s in an area of interest such as AI in marketing, digital marketing or an MBA with a marketing specialty.
Current graduates of Marketing work across a range of sectors from health, wellbeing, education, gaming and entertainment. Also, we have graduates working client and agency side from consumer to business-to-business marketing.
There are three core streams throughout the course.
1. Digital understanding and delivery, encompassing the role of AI, automation and harnessing data, in the units Introduction to digital marketing and analytics (Year 1) Integrated digital marketing communications and Data and research methods for business (Year 2) and Digital communications strategy (Year 3).
2. Agency/client dynamics, relationship-building and current trends impacting businesses across a range of sectors in units including Anatomy of a successful marketer (Year 1) Marketing for small/medium enterprises (SMEs) and Client relationships and strategy in marketing and advertising (Year 2) and Emerging trends in marketing (Year 3).
3. The "future you" in marketing, focusing on skills and knowledge that will support your career journey, in the units Beginning your professional journey (Year 1) Career in practice (Year 2) and Continuing professional development (Year 3).
Other units build your knowledge and skills across the field of marketing, preparing you to move into a variety of roles when you graduate.
Year 1
Principles of marketing – Use market analysis and data to create plans for products and branding that meet specific briefs. Consumer behaviour – Understand how people think, act and engage with brands, and how brands target audiences. Essential statistics for business and marketing – Build essential data and numerical skills for modern marketing.
Year 2
Brand management – Learn how to work in unique ways with a range of favourite brands, uncovering what drives their success. Practical digital marketing analytics – Use specialist marketing-based analytical tools to identify gaps, suggest solutions and track impact.
Year 3
Marketing in a global context – Analyse, design and implement strategies to boost performance and competitiveness worldwide. Ethics and CSR in business – Understand ethics, corporate responsibility and the 16 UN Sustainable Development Goals to market responsibly. Business project – Plan, research and complete a final-year project that analyses emerging and contemporary issues in marketing.
For an at-a-glance list of modules for this course, download the course specification.
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