MEDIA COMMUNICATIONS BA (HONS)

Programme overview

Why choose this programme?

Learn the skills to succeed across the ever-growing communications industries.
Reimagine how you use media to communicate to audiences ethically and progressively.
Work alongside The Studio, the University’s new city-centre innovation hub for creative media technology.

#1 in South West
and Top 10 in UK for Continuation in Communication and Media Studies (Complete University Guide 2026)

#1 in South West
in the overall rankings for Media and Film Studies (Guardian University Guide 2026)
What does it involve?

Gain the skills you need to thrive in the ever-growing communications industries while reimagining media for a more inclusive and ethical future.

You'll develop creative skills in research, marketing, social media management, creative campaign strategy, and journalism. You'll investigate key topics of media studies, work on cross-platform campaigns, delve into political media-making, and engage in investigative journalism, all while creating professional social media content and PR packs.

Taught by a team of researchers and creative media strategists and creators, you’ll learn how to rethink media communications for social change. You’ll explore the role of online influencers, diverse screen representation, and the ethics of platforms like TikTok. Learn about emerging marketing practices for immersive experiences, feminist activism, AI communications, and more.

Throughout this media communications degree, you’ll develop your ability to rethink media with a deep-rooted knowledge of the communications sectors, working on everything from short-form Instagram content to large-scale media campaigns with our industry partners.

In your final year, you’ll join The Studio, the University’s city-centre innovation hub for creative media technology. By collaborating with local media and communications experts on cross-platform campaigns, feature articles, and activist media projects, you’ll gain invaluable on-the-ground industry experience.
Our Media Communications course is designed for those looking to succeed within and across the ever-growing communications industry, developing much sought-after skills in digital marketing, creative strategy, PR, journalism and social media management.

Our graduates are equipped to succeed as advertising, branding, and marketing leaders, social media creators, campaign designers, web and graphic designers, creative strategists, events coordinators, and media researchers.

They¿ve gone on to work at companies like Marvel Studios, ITV, Newbury Racecourse, Save the Children UK, Q Magazine, Komedia, and more.

Work placements, industry links and interships

All final-year students will join The Studio, Bath Spa University¿s city-centre hub for creative media technology.

Our final-year modules are delivered in collaboration with industry partners, providing students with insight into - and hands-on experience with - some of the most innovative and culturally significant arts, media and communications organisations in the region.

Recently our students have produced articles, campaigns, strategy reports and social media content for the likes of:

- Bathscape
- Voices
- Stroud Film Festival
- Great State
- Victoria Art Gallery in Bath
- Mary Shelley¿s House of Frankenstein in Bath.