The Postgraduate Certificate in Advertising and Marketing programme will allow students to understand the uses and strengths of different media both online and offline, as well as how they are used to creatively guide consumer choice. It will also provide you with the tools required to develop ideas, plan campaigns and create innovative and professional presentations and pitches.
Modern organisations are increasingly on the lookout for hybrid managers. Individuals that can combine the skill sets of a management consultant and a project manager will always be a first choice candidate.
A key element of this programme is a focus on the practical application of management consulting and project management tools to resolve issues, generate value, maximise growth and improve business performance for clients and organisations.