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This one-year Master's equips you with the advanced technical, analytical and strategic skills needed to succeed in today's fast-evolving, data-driven marketing environment. You explore how AI-driven tools and techniques such as machine learning, predictive analytics, marketing automation, recommendation systems, chatbots and customer data platforms are transforming marketing practice. Through theoretical insight, hands-on learning and real-world case studies, you develop the ability to design, implement and evaluate intelligent marketing strategies that enhance customer journeys, optimise campaign performance and generate measurable business value.
Why choose the Graduate School of Business
- In the Postgraduate Taught Experience Survey 2025, our business and management courses rank in the top 10 in their subject field for teaching skills development organisation and feedback sense of community and dissertation experience.
- The University of Bedfordshire is in the top 25% of higher education institutions for eight out of 10 of the question areas in the Postgraduate Taught Experience Survey 2025 we rank in the top 10 for skills development.
- Our industry links offer real-world experience and integrated live projects, where you engage with real firms, solving real AI issues.
This MSc Artificial Intelligence in Marketing is ideal for ambitious graduates and professionals seeking to future-proof their careers, develop cutting-edge digital and analytical expertise, and become innovative leaders in AI-driven marketing. Graduates of the course are highly sought after in today¿s data-driven and technology-focused job market.
It equips you with the advanced digital, analytical and strategic skills needed to pursue exciting careers across a wide range of industries, including technology, digital marketing, retail, e-commerce, consultancy, finance, media, healthcare and global consumer brands.
You will graduate with the expertise to work in roles such as:
- AI marketing specialist
- digital marketing strategist
- marketing data analyst
- customer experience (CX) manager
- CRM and marketing automation consultant
- personalisation and growth manager
- digital transformation consultant
- business intelligence and marketing insights analyst
- product marketing manager.
The course also provides a strong foundation for progression into leadership and strategic roles as well as opportunities to pursue doctoral research or further academic study.
£
2.2 honours degree or equivalent in related area
Apply for partial scholarships
This MSc Artificial Intelligence in Marketing is ideal for ambitious graduates and professionals seeking to future-proof their careers, develop cutting-edge digital and analytical expertise, and become innovative leaders in AI-driven marketing. Graduates of the course are highly sought after in today¿s data-driven and technology-focused job market.
It equips you with the advanced digital, analytical and strategic skills needed to pursue exciting careers across a wide range of industries, including technology, digital marketing, retail, e-commerce, consultancy, finance, media, healthcare and global consumer brands.
You will graduate with the expertise to work in roles such as:
- AI marketing specialist
- digital marketing strategist
- marketing data analyst
- customer experience (CX) manager
- CRM and marketing automation consultant
- personalisation and growth manager
- digital transformation consultant
- business intelligence and marketing insights analyst
- product marketing manager.
The course also provides a strong foundation for progression into leadership and strategic roles as well as opportunities to pursue doctoral research or further academic study.
- Fundamentals of AI in marketing: Core concepts of AI, machine learning and data science, and how these technologies are applied to enhance marketing practice.
- Marketing in the digital era: Digital marketing strategy, consumer behaviour, platform-based marketing, digital analytics and emerging technologies.
- AI in customer engagement and experience: The use of AI tools like chatbots, recommendations, automation and predictive analytics to enhance customer journeys and personalisation.
- Strategy: Advanced strategic thinking, innovation management and business analytics for managing digital transformation and AI-led change.
- Capstone: An independent dissertation or industry-based project where you investigate real-world marketing challenges using AI-driven approaches.
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