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Home Exploring Marketing in the UK: From Digital to Commercial Strategies
Next Date: January, September
This one-year top-up course is for those who already have qualifications (Level 4 and 5 or 240 credits) or experience in a relevant field and wish to gain a full degree in business management with a specialism in digital marketing. You explore leadership, planning, policy making and how responsible innovation underpins modern business management alongside gaining an in-depth knowledge of digital technologies, global marketing, and the impact of marketing communications on a given industry or product.
Why choose the School of Business Management
- A one-year BSc (Hons) Business Management Top-up designed for those with relevant qualifications who are looking for an accelerated route to a degree.
- Extend your management skills and career choices through a specialism in digital marketing.
- Regular engagement with industry and authentic assessment opportunities, dealing with real-world problems and issues.
In our increasingly data-driven modern business environment, you can find employment in all areas of business, particularly marketing. The course equips you to work for both large multinational organisations and smaller organisations where there are opportunities to work across a number of roles, including those specifically focused on digital marketing.
You may also like to progress to further study at postgraduate level. The University of Bedfordshire Business School offers a range of related taught Master¿s courses including MSc Digital Marketing our suite of MBAs and specialist areas such as project management, IT management and sustainable management.
£
- Related Foundation Degree/HND
- Evidence of completion of 30 credits in the subject area of the pathway title
Apply for partial scholarships
In our increasingly data-driven modern business environment, you can find employment in all areas of business, particularly marketing. The course equips you to work for both large multinational organisations and smaller organisations where there are opportunities to work across a number of roles, including those specifically focused on digital marketing.
You may also like to progress to further study at postgraduate level. The University of Bedfordshire Business School offers a range of related taught Master¿s courses including MSc Digital Marketing our suite of MBAs and specialist areas such as project management, IT management and sustainable management.
- Digital business: How to use e-business technologies in areas such as integration, modelling, internet marketing, customer relationship management, web analytics and cybersecurity.
- Business continuity and the planet: Explore the challenges to business continuity posed by climate issues, cybersecurity risks and supply-chain problems, among others.
- Digital communications strategy: Learn to apply strategic thinking from fields such as PR and marketing to digital platforms while building your numerical skills ready for modern marketing roles.
- Marketing in a global context: Gain a wide-ranging understanding of global marketing issues through reviewing current research in the field, globalisation theories and communication strategies.
- Business project: Independently design, plan, manage a research project.
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