FASHION COMMUNICATION AND STYLING BA

Postgraduate programme

FASHION COMMUNICATION AND STYLING BA

Offered by CYP UK

ON-CAMPUS: LEICESTER Direct university enquiry No obligation

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Programme overview

Why choose this programme?

As part of the global fashion industry, the fashion stylist and communicator creates visual stories, employs technologies and exploits promotional platforms. You’ll learn how to engage with audiences and tell ‘style stories’ to transform fashion products from just objects into modern must-have trends.

You’ll become proficient in visual research, illustration and storyboarding, and project management. You’ll work collaboratively with peers and industry experts and foster a network of future career contacts and opportunities.
What marks this course apart?

- Learn about the technical elements of successful event styling and production â€" including the creation of image, film and graphics.
- Gain the skills and confidence you’ll need to act as a consultant to industry partners, including fashion brands, fashion media and event organisations.
- Study a wide and practical range of topics including computer-aided design (CAD), photography and video for fashion, concept building, and fashion illustration.
- Cover areas including visual research, illustration, storyboarding, audience analysis, styling, photography, fashion graphics and film, editorial development, event styling and production, freelance/self-employment skills and project management.
- Take part in national and international competitions to gain experience of working to a client brief and benefit from raising your profile within the industry.
- Graduates can expect to flourish in careers within the fashion styling and communication industries as journalist contributors, media commentators, promoters, editors or stylists, and with big fashion brands and media groups.
- The award-winning Vijay Patel Building provides both the space and the facilities to foster creative thinking, where ideas can develop and flourish for all our art and design students.

Modality

ON-CAMPUS: LEICESTER

Entry requirements

A good digital portfolio and normally:

Art and Design Foundation or
112 points from at least 2 A-levels including grade C in Art and Design or
BTEC Extended Diploma DMM in an Art and Design related subject or
International Baccalaureate: 26+ Points including Art and Design
Plus five GCSEs grades 9-4 including English Language or Literature at grade 4 or above.

Dates and duration

Duration: 5 semana

3 Years

SYLLABUS

Course programme

First year

- Fashion Styling
- Photography and Video for Fashion
- Visuals and Illustration
- Communication Creation
- Design Cultures 1

Second year

- Professional and Promotional Practice
- Concept to Consumer
- Image and Moving Image
- Fashion Event Styling
- Design Cultures 2
- Optional Placement Year

Third year
- Fashion Communication and Styling Consultancy
- Personal Employability Portfolio
- Major Project: Communication and Styling
- Design Cultures 3 Teaching and assessments

Structure

A variety of learning and teaching strategies are utilised within the degree programme. New concepts and methodologies are introduced via lecture and seminar discussion, technical processes and skills and demonstrated and then practically developed by you in workshops and media studios. Throughout the three years of study you will receive formative feedback on projects, either from tutor led, group stage reviews or from individual formative assessments. At each of these, you will receive written feedback to support and guide your development before carrying out future work. Part of this feedback will focus on areas to improve work already carried out and students are afforded the opportunity to address feedback and revisit of work to address current problem areas before the summative assessment. Both formative and summative feedback, will on your development and the achievement of the modules learning outcomes.

Summative assessment of all work carried out will take place at the conclusion of the module and is accompanied by written and verbal feedback. Assessment can be varied, but generally will take the form of a visual presentation, static display and or portfolio creation.

Contact hours

You will be taught through a combination of lectures, tutorials, seminars, workshops, practical activities, group work and self-directed study. Assessment is through coursework (presentations, essays and portfolio/event outcomes). Your precise timetable will depend on the modules of study in each term however, in your first year you will normally attend around 15 hours of timetabled taught sessions (lectures, tutorials and practical workshops) each week, and we expect you to undertake at least 24 further hours of independent study to progress and complete research and project outcomes.