FASHION COMMUNICATION - BA (HONS)

FASHION COMMUNICATION - BA (HONS)

Next Date: September

Why choose this program ?

The BA (Hons) Fashion Communication will transform you into a fashion-focused visual designer. You'll combine art direction, styling, graphic design, film, animation, photography, journalism, events, and trend forecasting for fashion.

You'll learn to brand, style, write, shoot, package, and direct. As an interdisciplinary practitioner, you'll communicate to consumers in both the real world and the metaverse, driven by creative storytelling. You won't be a mere follower you'll become a pioneer, embracing a forward-thinking mindset that positions you at the forefront.

The focus is on developing you into a fashion communicator with exceptional craft skills, ready to influence the industry with strong future-proofing capabilities. You'll be at the cutting edge of contemporary fashion communication, working within the metaverse while maintaining a strong foundation in print design and live events, meeting the fashion industry's highest standards of visual communication.

You'll challenge conventions by seamlessly blending design, art direction, and promotion to convey ideas and concepts. Envision yourself art directing and orchestrating magazine covers, fashion shoots, directing fashion films, music videos and shaping brands' visual identities with strategic finesse.

Rooted in a love of tradition and craft, you'll be equally committed to pushing the boundaries of innovation and sustainability for a better world. As a global citizen, you'll champion principles addressing climate issues, racial equality, and social justice. You won't just be a fashion creator you'll be an advocate for positive change.

You'll find yourself at the core of the fashion industry, influencing its future. You'll be taught by a team of industry specialists with a proven track record of working with top brands and influential industry practitioners. You'll be part of an award-winning course that shapes fashion communicators who can work in teams, as individuals, as well as nurturing entrepreneurs and future proofers.

In this nurturing environment, pastoral care is at the core of the ethos. Your growth as an individual will be cared for, fostering a supportive community where your well-being matters. The commitment extends beyond the academic, ensuring that you not only succeed in your creative pursuits but also feel valued and supported on a personal level.
What's covered in this course?

We challenge conventions by seamlessly blending design, art direction, and promotion to convey ideas and concepts. Envision yourself art directing and orchestrating magazine covers, fashion shoots, directing fashion films, music videos and shaping brands visual identities with strategic finesse.

Rooted in our love of tradition and craft, we are equally committed to pushing the boundaries of innovation and sustainability for a better world. As global citizens, we champion principles addressing climate issues, racial equality, and social justice. We are not just fashion creators we are advocates for positive change.

We pride ourselves at being at the core of the fashion industry and influencing its future. Our teaching team is made up of industry specialists and we have a proven track record of working with top brands and influential industry practitioners. We are an award-winning course that shapes fashion communicators that can work in teams, as individuals as well as nurturing entrepreneurs and future proofers.

In this nurturing environment, pastoral care is at the core of our ethos. We care about your growth as an individual, fostering a supportive community where your well-being matters. Our commitment extends beyond the academic, ensuring that you not only succeed in your creative pursuits but also feel valued and supported on a personal level.
Enhancing employability skills

Employability is embedded throughout the course with relevant skills, such as Adobe InDesign and Photoshop, being taught as well as professional skills such as copywriting, creative narrative, trend forecasting and brand strategy.

Graduates from this course have gone on to work in roles that use these skills within the creative industries.

Placements

Students have taken internships within a wide range of fashion companies, such as fashion publications GQ, InStyle magazine, Grazia magazine and Suitcase magazine. Others have gained experience with Selfridges, ASOS, Topshop and Puma.

Live projects

Fashion Communication students have previously partnered with Lounge Underwear, New Balance and Size.

Collaborations like these give students an insight into the day-to-day running of a large online retailer and a chance to explore the job roles at the organisation. It also provides potential links for placements and graduate jobs.

Graduate jobs

The type of industry job roles that graduates would move in to could include: art direction and creative direction, styling, photoshoot production, magazine production and editorial content, brand management and fashion graphics, social media content creation and management, trend forecasting, journalism and copywriting for brands and magazines, and fashion film creation.

Modality

£

Price Remarks

Open registration Limited spots

Essential requirements

- Standard offer: 112 UCAS Tariff points. Learn more about UCAS Tariff points.
- Accelerate offer: 80 UCAS Tariff points. Find out more about BCU Accelerate.

As creativity is an important part of this course, you are expected to submit a portfolio as part of the selection process. This is your opportunity to show your ideas and skills to our tutors. Our portfolio guidance information includes options for how you can show us your passion for art.

Apply for partial scholarships


Enhancing employability skills

Employability is embedded throughout the course with relevant skills, such as Adobe InDesign and Photoshop, being taught as well as professional skills such as copywriting, creative narrative, trend forecasting and brand strategy.

Graduates from this course have gone on to work in roles that use these skills within the creative industries.

Placements

Students have taken internships within a wide range of fashion companies, such as fashion publications GQ, InStyle magazine, Grazia magazine and Suitcase magazine. Others have gained experience with Selfridges, ASOS, Topshop and Puma.

Live projects

Fashion Communication students have previously partnered with Lounge Underwear, New Balance and Size.

Collaborations like these give students an insight into the day-to-day running of a large online retailer and a chance to explore the job roles at the organisation. It also provides potential links for placements and graduate jobs.

Graduate jobs

The type of industry job roles that graduates would move in to could include: art direction and creative direction, styling, photoshoot production, magazine production and editorial content, brand management and fashion graphics, social media content creation and management, trend forecasting, journalism and copywriting for brands and magazines, and fashion film creation.

SYLLABUS

Year one

- Creative industries: Connections
- Art direction for print and journalism
- Future thinking and idea generation
- Visual storytelling
- Fashion metaverse

Year two

- Creative industries: Industry futures
- Art direction for branding and promotion
- Fashion film with styling

Professional placement year

Year three

- Creative industries: Development and enquiry
- Final major project
- Crafy and make
- Commercialisation and portafolio prep

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