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Postgraduate programme
Offered by UNIR
Home Exploring Marketing in the UK: From Digital to Commercial Strategies
Programme overview
El objetivo del máster es proporcionar al estudiante los conocimientos y herramientas procedentes del Neuromarketing para que puedan aplicarlas en campañas de marketing y publicitarias, diseño de producto, comunicación, políticas de precios, etc.
El Neuromarketing busca dar respuestas a las marcas y campañas publicitarias a través del análisis de las preferencias de los clientes. Pudiendo ajustar los mensajes con el fin de obtener respuestas positivas.
En este Máster podrá estudiar las distintas técnicas de investigación en Neuromarketing, para que sea capaz de valorar los estímulos de los encuestados, todo esto apoyado en las distintas áreas temáticas que verá a lo largo de este Máster virtual: Bases Neurofisiológicas, Tecnología, Marketing, Investigación de mercados, Ética (Filosofía y Derecho).
Salidas profesionales
Departamentos de Marketing de las empresas.
Departamentos de Comunicación de las empresas.
Departamentos de Business Intelligence de las empresas (Investigación de Mercados, Market Research, Customer Insight)
Empresas de Business Intelligence (Investigación de Mercados, Market Research, Customer Insight)
Agencias de Publicidad
Consultoras de Marketing
Laboratorios y proveedores de servicios de Neuromarketing
Formación de nuevas generaciones (Universidades y Business Schools).
ONLINE
€7,800
1 año académico, 60 ECTS
Next Date: Marzo y Octubre
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