MA IN STRATEGIC MARKETING

Postgraduate programme

MA IN STRATEGIC MARKETING

Offered by LONDON SCHOOL OF BUSINESS AND FINANCE

ON-CAMPUS: LONDRES Direct university enquiry No obligation

Programme overview

Why choose this programme?

Develop the advanced knowledge and skills you need to implement, manage and evaluate marketing strategies in today’s globally connected yet volatile economy.

As a discipline, marketing has experienced a steep learning curve in the face of recent economic shifts. This means the in-depth market research, data analysis, strategic planning and management skills of this Master’s degree have never been more vital to delivering business success.

Modality

ON-CAMPUS: LONDRES

Tuition fee

£8,500

Entry requirements

• UK undergraduate degree or equivalent â€" any subject area
• English levels 5.5 IELTS (5.5 in all bands) or equivalent
• Relevant work experience is an asset, but no work experience is required

Students who fail to meet academic requirements can be assessed on their relevant work experience (5 years management experience minimum for mature study route)

Dates and duration

Start date: 01/03/2016

17 months

Next Date: March, June, September

SYLLABUS

Strategic Marketing Management
Consumer Behaviour and Research
Integrated Marketing Communications.