By combining the fields of media, marketing and public relations, this course prepares you for a range of roles in the creative industries. Modern media formats are embedded across all units, with a focus on developing practical skills in radio, TV, podcasting, written journalism, digital design and social media content creation. The media units enable you to become an effective and responsible media analyst and communicator while the marketing and PR element of the degree build your skills in PR consultancy and marketing campaign planning.
Are you seeking a degree to develop your interpersonal skills towards managing people at a global, national or local business?
If you are interested in the human side of business management, this course is ideal. We cover areas from classical human resource management to areas of leadership and high-performance organisation.