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Home Exploring Marketing in the UK: From Digital to Commercial Strategies
Next Date: January, September
By combining the fields of media, marketing and public relations, this course prepares you for a range of roles in the creative industries. Modern media formats are embedded across all units, with a focus on developing practical skills in radio, TV, podcasting, written journalism, digital design and social media content creation. The media units enable you to become an effective and responsible media analyst and communicator while the marketing and PR element of the degree build your skills in PR consultancy and marketing campaign planning.
Why choose the School of Computing, Engineering and Creative Industries
- The course includes a four-week industry work placement in your final year.
- Live projects and placement opportunities via our links with media organisations such as Coolr Social Media Agency Luton Town Football Club's Media and PR department Reuters Bloomberg and leading UK newspapers.
- Regular, exciting opportunities to meet visiting, industry-active professionals, from TV producers and presenters to content creators and top editors.
Our graduates now work in communication and PR departments events management agencies magazine publishing journalism media production including digital media production and teaching.
Some of our graduates have also continued their studies in fields such as TV production and events management.
£
96 UCAS tariff points including 80 from at least 3 A-levels or equivalent
Apply for partial scholarships
Our graduates now work in communication and PR departments events management agencies magazine publishing journalism media production including digital media production and teaching.
Some of our graduates have also continued their studies in fields such as TV production and events management.
Year 1
Introduction to digital marketing and analytics - Explore online communities, social media, influencer marketing and key digital metrics. Consumer behaviour - Study psychological and sociological aspects of consumer behaviour, including multicultural and digital consumers. Writing for media - Learn to research and write news stories, features and creative content for various media platforms. Content creation and post-production - Develop storytelling through audio/video recording, editing and online publishing. Podcasting - Understand podcasting as a medium and movement while producing articulate, idea-driven content.
Year 2
Digital design – Learn to design print and digital layouts using modern publishing tools. Radio, audio and podcasting - Build skills in audio production, podcasting and live/studio broadcasting. Public relations and marketing - Explore PR's role in brand management and its place in marketing strategy. The creative industries - Discover career paths, entry strategies and essential skills for success in creative fields.
Year 3
Special project – Independently research, design and deliver a final project that showcases your knowledge and understanding of media, marketing and public relations.
Industry work placement – Gain hands-on experience during a four-week placement in a professional media, marketing or PR environment.
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