Postgrad Courses Courses On Campus Hospitality Tourism Programs in Bath

During this one-day Enhancing Digital Engagement in Tourism course, you’ll explore how digital engagement, particularly through online reviews, can be leveraged to enhance customer satisfaction, drive bookings, and build long-term loyalty for your business, drawing from research led by Dr Li Li. Read the summary report of the research project.

This Business and Management (Tourism Management) course gives you a grounding in the theory and practice of business in the context of contemporary tourism. You'll cover a broad range of topics including marketing strategy, and take a sociological approach to tourism. You’ll also open up your thinking to alternative visions of the tourism sector.