BUSINESS AND MANAGEMENT (TOURISM MANAGEMENT) BA (HONS)

Programme overview

Why choose this programme?

This Business and Management (Tourism Management) course gives you a grounding in the theory and practice of business in the context of contemporary tourism. You'll cover a broad range of topics including marketing strategy, and take a sociological approach to tourism. You’ll also open up your thinking to alternative visions of the tourism sector.

You'll make the most of the local and regional context of Bath and the South West as a busy tourist destination. The region is a rich cultural destination with internationally renowned attractions, from coasts to heritage sites, to bustling cities and quaint villages. You'll develop your network by working with hotels and public sector organisations, such as local councils or tourism boards, on real-life client briefs, giving you a solid basis on which to build your career.
You'll look at tourism management in an international context, discussing contemporary issues such as sustainability, globalisation, innovations and creativity in the industry. You'll benefit from the views, knowledge and ideas of our international community of students, speakers and educators.

This course will enable you to become a confident professional in both a local and a global context. Your future career prospects could include roles in airlines and travel organisations, jobs promoting or marketing tourist attractions, and key positions in hospitality management.
Employers such as Logica, NHS, Liberty, Ocado, IBM, Marks and Spencer, American Express, Sky and Numatic International have recruited graduates from this course. After completing this course, graduates can progress to roles and areas such as:

- Hotel/hospitality management
- Tourism hospitality
- Social media
- Travel trade
- Public sector work
- Destination organisation
- Local tourism.

Work placements, industry links and interships

In addition to the business community projects mentioned above, you will have fantastic opportunities to work closely with business and industry through placements, projects and internships.