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Postgraduate programme
Offered by CYP UK
Home Exploring Marketing in the UK: From Digital to Commercial Strategies
Programme overview
Relationship Marketing is about adjusting your marketing strategy based on the buying behaviour of your customers. This course starts by explaining various theories of marketing and subsequently introduces the concept of relationship marketing and gives ideas of how to implement it. As a result, we review your current marketing activity and put together a marketing plan based on a combination of approaches.
ON-CAMPUS: BIRMINGHAM
Next Date: May
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