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Home Exploring Marketing in the UK: From Digital to Commercial Strategies
Next Date: April, October
Gain the expertise you need to succeed in management, strategy, design and analyst roles and build the leadership and interpersonal skills employers seek. With a global curriculum that covers markets and marketing around the world, this BSc Marketing will give you the tools required to operate with confidence across borders.
Key features
Enhance your employability skills
With a global curriculum that covers markets and marketing around the world, this BSc Marketing will give you the tools required to operate with confidence across borders. Throughout your course, you will be developing and strengthening the Global Employability Skills, highlighted by the University of London Careers Service, that will help you to progress your career.
Fit your studies around your lifestyle
Leverage the flexibility offered by this 100 per cent online degree to avoid excessive costs associated with relocation, maintain your current income by scheduling learning around any existing work commitments, and preserve your work life balance.
Extensive resources
Benefit from study materials designed for distance learning thanks to the Virtual Learning Environment (VLE) which includes pre-recorded videos, readings, discussion forums, quizzes, online tutorials and intellectually challenging debates in weekly study hours. You can also interact with your tutors and access academic electronic resources via the Online Library.
Join our global alumni community
Follow in the footsteps of a distinguished list of University of London alumni from Nobel prize-winners to leaders in law, finance, humanities and other fields in more than 190 countries. Enjoy wide-ranging benefits including events, free online courses and more.
Learn from world-class experts
Everything you learn in your degree has been developed by leading academics at Royal Holloway, a UK top 50 university (The Guardian University Guide 2024) and UK top 40 university for international outlook (Times Higher Education rankings 2024).
Gain a prestigious degree
The University of London has been a trusted provider of distance and flexible learning for over 160 years and is a reputable name to attach to your degree with its track record of teaching, innovation and research. Your qualification will be internationally recognised and valued across the globe.
How you study
Online support
When you register, we will give you access to your Student Portal. You can then access your University of London email account and other key resources:
- The Virtual Learning Environment (VLE). Here, you can access electronic copies of all printed study materials, resources including audio-visual and revision guides, and forums to discuss course material and work collaboratively with others.
- The Online Library. As a student at the University of London, you will have access to a range of resources, databases, and journals via the Online Library. You will be able to contact a team of professional and qualified librarians for any help you require.
Senate House Library
If you're based in the United Kingdom, or are visiting London, make sure to visit Senate House Library. Students studying with the University of London can join the library free of charge. Membership includes a 10-book borrowing allowance, access to all reading rooms and study areas, and on-site access to Senate House Library digital resources.
Are you affected by US-imposed restrictions?
United States export control regulations prevent Coursera from offering services and content to users in certain countries or regions. More information about which countries or regions are affected can be found on Coursera's website.
Coursera must enforce this restriction in order to remain in compliance with US law and, for that reason, we advise that all learners check this information before applying to the programme.
It is your responsibility to ensure that you have appropriate internet access for this Programme and that you meet any related technical requirements for your Programme.
Time commitment
Each 30-credit module comprises weekly topics, corresponding to the key content items detailed in the module descriptors.
Your study equates to approximately 10 to 12 hours of directed learning per week.
When you graduate from the degree, you will be well-equipped for careers in the ever expanding field of marketing.
University of London graduates are among the most employable in the world. Our rigorous degrees provide not only subject specific knowledge but also important transferable skills that are valuable to your career progression.
Gain the knowledge and experience necessary to succeed in management, strategy, design, and analyst roles as you build the leadership and interpersonal skills employers are looking for. Upon graduating from the degree, you¿ll be ready to bring demonstrable, transferable expertise to any business sector.
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What qualifications do you need?
For direct access to the BSc Marketing standard entry route, you will usually meet the following criteria:
- Age 17+ by the registration deadline of your enrolment session.
- Satisfy our General Entrance Requirements.
For access by Performance-based admission
If you do not meet the academic requirements for direct entry, you can apply for the programme via the performance based admission route.
To be eligible to register, you must normally:
- Age 17+ by the registration deadline of your enrolment session.
- Have passed at least four separate subjects at GCSE level, with grades A* - C / 9 - 4, or the equivalent. Equivalents include successful completion of the US High School Diploma.
- If you do not satisfy the above GCSE requirement then work experience will be considered on an individual basis.
If registering through the performance based admission route you must satisfy the following before progressing onto the full degree:
- Pass one required module with an overall result of 40 per cent or above.
If you are unsure as to which entry route you are eligible for, please apply via the direct entry route only.
If you do not meet all of the entrance criteria for this route your application will automatically be considered for performance-based admission.
Computer requirements
We set minimum basic computer requirements because your study resources are accessed via the Student Portal and it is vital that you can access this regularly.
For this programme, you will need regular access to a computer with a strong internet connection allowing internet access to all Programme resources and systems. You will also need a media player (such as VLC) to play video files.
Apply for partial scholarships
When you graduate from the degree, you will be well-equipped for careers in the ever expanding field of marketing.
University of London graduates are among the most employable in the world. Our rigorous degrees provide not only subject specific knowledge but also important transferable skills that are valuable to your career progression.
Gain the knowledge and experience necessary to succeed in management, strategy, design, and analyst roles as you build the leadership and interpersonal skills employers are looking for. Upon graduating from the degree, you¿ll be ready to bring demonstrable, transferable expertise to any business sector.
Stage 1- Four compulsory modules
- Foundations of quantitative methods for sustainable organisations(Open modal with additional information) (BU1510)
- Interpreting management, market and consumption(Open modal with additional information) (BU1520)
- Information systems and organisation studies(Open modal with additional information) (BU1530)
- International business and accounting(Open modal with additional information) (BU1540)
Stage 2 - Four compulsory modules
- Employability and human resource management(Open modal with additional information) (BU2510)
- Strategic management and accounting(Open modal with additional information) (BU2520)
- Operations management and marketing strategy(Open modal with additional information) (BU2530)
- Marketing research and digital consumer culture(Open modal with additional information) (BU2570)
Stage 3 - Three compulsory modules
- Integrating management: business in context, leadership and innovation(Open modal with additional information) (BU3510)
- Contemporary issues in consumer behaviour and global marketing(Open modal with additional information) (BU3580)
- Brands, branding and advertising(Open modal with additional information) (BU3530)
Plus one optional Stage 3 module
- International human resource management(Open modal with additional information) (BU3540)
- The Individual at Work and Globalisation(Open modal with additional information) (BU3550)
- Emerging markets and Asia Pacific business(Open modal with additional information) (BU3560)
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