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Next Date: April, September
Delivered by the triple-accredited Aston Business School, our MSc Strategic Marketing Management programme equips you with the tools and knowledge needed to thrive in today's dynamic business environment. This dedication is reflected in our rankings MSc Strategic Marketing Management is ranked 45th in the world (QS Masters World Rankings, 2025), reflecting our commitment to excellence in education.
It is a CIM (Chartered Institute of Marketing) accredited degree, meaning that you will be able to gain CIM exemptions and gain industry-recognised qualifications at an accelerated pace. With our strong links to CIM, the teaching content has been developed alongside CIM's learning outcomes to ensure that our course content is aligned to industry requirements.
Designed for students from diverse backgrounds, including those without prior marketing experience, our course covers essential areas such as digital marketing, brand management and strategic planning. Through engaging lectures, seminars, simulations and case studies, you will gain insights from industry experts and experienced academics.
Improving our students' learning experience and wellbeing is at the centre of everything we do, and that is why we are implementing an innovative learning approach known as block teaching. This will enhance our students' educational journey and emotional wellbeing.
The benefits of block teaching are numerous: it supports a balanced study-life experience, reduces the stress of multitasking across various subjects, and fosters a better understanding of each topic by concentrating on it fully. Students are more engaged, motivated, and resilient, which can lead to better learning outcomes and a healthier environment.
Our MSc Strategic Marketing Management programme integrates theory with practical skills, equipping you for impactful marketing roles across diverse industries.
What we will provide
- First-class teaching in the UK's second-largest city, delivered by a diverse array of staff who will inspire and excite you. Benefit from applied learning, research-informed teaching and constructive assessment. The Aston Global Advantage module enhances employability through industry connections and key placement opportunities, ensuring hands-on learning with practical insights into strategic marketing management.
We are also an Adobe Creative Campus meaning you will have access to top-notch software licenses, including Adobe and Solidworks, commonly used in industry.
What you will provide
- It is important you learn how to adapt a growth mindset to your studies – understanding that intelligence and success come from applying yourself, a willingness to learn and an ambition and drive to excel.
What skills we teach
- The MSc Strategic Marketing Management programme develops your expertise in strategic thinking, brand management and digital marketing techniques. You will master analytical skills for market research, customer insights and data-driven decision-making, preparing you for leadership roles in the fast-evolving marketing landscape.
Career prospects
- As an Aston University Strategic Marketing Management graduate, you will be equipped to lead strategic marketing initiatives, drive brand growth and capitalise on emerging market trends. With skills in research, analysis and communication, you will navigate diverse industries and contribute effectively to business success in the competitive marketplace.
The transferable skills that our marketing programmes provide mean that our graduates are successful in finding employment in a wide range of roles such as:
- Brand manager
- Head of marketing
- Marketing and sales manager
- Business development manager
- Business analyst
- Market researcher
- PR assistant
- Social media manager
They have secured positions at companies such as Muller Dairy, Ralph Lauren, Merlin Entertainment Plc., Barclays Bank, KPMG, Nielsen, Tesco, Moncler, Mercedes Benz and Microsoft.
£
- 2:2 (lower second-class honours) degree or equivalent
- Equivalent overseas degree recognised by Aston University (see international students tab below for more information)
1. A professional reference
- If you are a current student or recent graduate (within the last 2-3 years), we will ask for an academic reference
- If you are currently employed and not a recent graduate, we will ask for a professional reference
2. An official academic transcript of your university grades to date
3. A completed application form.
Apply for partial scholarships
The transferable skills that our marketing programmes provide mean that our graduates are successful in finding employment in a wide range of roles such as:
- Brand manager
- Head of marketing
- Marketing and sales manager
- Business development manager
- Business analyst
- Market researcher
- PR assistant
- Social media manager
They have secured positions at companies such as Muller Dairy, Ralph Lauren, Merlin Entertainment Plc., Barclays Bank, KPMG, Nielsen, Tesco, Moncler, Mercedes Benz and Microsoft.
Taught stage modules
In the taught stage you will study the following core modules in Term 1:
- IMC and Digital Strategy
- Principles and Practice of Marketing
The following optional modules are available in Terms 1 and 3, you will choose one in each term:
- Digital Marketing
- Services Marketing Management
- International Marketing Management
- Entrepreneurial Marketing
In Term 2 you will study the following core modules:
- Marketing Strategy
- Strategic Brand Management
- The Aston Global Advantage
In Term 3 you will study the following core modules:
- Consumer Behaviour
- Applied Research Methods and Skills
One optional module for Term 3 will be selected from the list above.
Dissertation stage modules
In the dissertation stage you will study the following core module:
- Independent Project
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