BUSINESS ADMINISTRATION (MARKETING) MBAFORMÁTICA

Postgraduate programme

BUSINESS ADMINISTRATION (MARKETING) MBAFORMÁTICA

Offered by ASTON UNIVERSITY

ON-CAMPUS: BIRMINGHAM Direct university enquiry No obligation

Home Exploring Marketing in the UK: From Digital to Commercial Strategies

Programme overview

Why choose this programme?

Our MBA with Marketing is tailored for early-career professionals who aspire to lead in the fast-paced, digitally driven marketing world. This course focuses on strategic marketing management, digital analytics and contemporary marketing practices that emphasise customer engagement and brand development. Key areas include responsible leadership, digital business acumen, and equality, diversity, and inclusivity (EDI), ensuring graduates are prepared to lead in diverse and ethical business environments.

Combining cutting-edge theory with practical application, the programme offers insights into effective marketing strategy, consumer behaviour, and ethical decision-making. Classroom learning is integrated with real-world application through live projects and consultancy opportunities with leading organisations, guided by our experienced faculty.

You will develop key skills in teamwork, negotiation, leadership and complex problem-solving. These are enhanced through real-world marketing scenarios, preparing you for dynamic roles across industries. Upon completion, you will be ready to make a significant impact as a marketing leader.
Why choose the Graduate School of Business

- In the Postgraduate Taught Experience Survey 2025, our business and management courses rank in the top 10 in their subject field for teaching skills development organisation and feedback sense of community and dissertation experience.

- Flexible courses designed to accommodate your work and life commitments with block delivery and different entry points through the year.

- Assessments linked to live projects where you engage with industry professionals and find real business solutions also opens up opportunities for networking and work placements.
On completing your MBA, you will be well placed to fill a wide range of positions. Your team-working skills, analytical abilities and understanding of management will be attractive to employers. You would be expected to enter into mid-level management careers in SMEs and larger organisations or start your own business.

If you wish at a later point in your career, you may pursue a Doctorate of Business Administration (DBA).

Modality

ON-CAMPUS: BIRMINGHAM

Career opportunities

Where this programme can take you


On completing your MBA, you will be well placed to fill a wide range of positions. Your team-working skills, analytical abilities and understanding of management will be attractive to employers. You would be expected to enter into mid-level management careers in SMEs and larger organisations or start your own business.

If you wish at a later point in your career, you may pursue a Doctorate of Business Administration (DBA).

SYLLABUS

- Responsible Leadership & Sustainable Management
This unit focuses on leadership that is ethical, sustainable, and responsible, essential in today’s rapidly changing global business environment. You will explore principles of effective leadership in managing organisational resources and driving change, with a strong emphasis on high-performance work systems and the global management of innovation. This unit equips you with a toolkit for inspirational leadership and sustainable management practices.

- Strategic Analysis and Practice
In this unit, you’ll develop the ability to think strategically and to analyse the global competitive environment in which organisations operate. You’ll study the challenges of guiding organisations’ long-term development in a complex and volatile market, examining the impacts of political, economic, social, and technological trends. This unit will refine your ability to formulate and implement strategies that align organisational resources and capabilities with external opportunities and risks.

- Applied Project
The Applied Project is a capstone experience that allows you to integrate knowledge and skills gained throughout the MBA programme. You will undertake a comprehensive project that reflects real-world business situations, enabling you to apply theory in practice. This unit is an excellent opportunity to demonstrate your strategic thinking, analytical abilities, and project management skills, preparing you for the transition into your post-MBA career.

- Digital Analytics and Online Customer Experience
This unit provides an in-depth understanding of digital marketing, analytics, and customer experience management in the digital age. You’ll explore digital consumer behaviour, big data, and AI-driven marketing tools, learning how to craft targeted marketing strategies and measure campaign effectiveness. This unit equips you with essential skills to manage online customer experiences and optimise digital marketing efforts in real-time.

- Strategic Marketing Management
Focusing on strategic marketing, this unit will help you understand how to create and implement marketing plans that align with organisational goals. You will examine core marketing principles such as market research, segmentation, targeting, and positioning. By the end of this unit, you’ll be able to apply strategic marketing techniques to support an organisation’s growth and competitive advantage.

- Management Practice
Designed to support your transition into the professional work environment, this unit combines theoretical insights with practical skills. Through experiential learning and hands-on activities, you’ll develop personal, interpersonal, and professional skills essential for effective management. The unit aims to produce confident, practice-oriented managers who are ready to bring about positive change and adapt quickly to new work environments.

For an at-a-glance list of modules for this course, download the course specification.