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The MSc Digital Marketing course provides a basis for understanding digital marketing from a management perspective. To succeed in this digital transformational economy you need to be knowledgeable and effective managers with a wide understanding of how marketing crosses national, cultural and psychographic boundaries and how digital permeates marketing for the 21st century organisation.
This course offers the opportunity to develop a deep and meaningful appreciation of the impact digital marketing has, locally and internationally, operationally, tactically and strategically. Marketing is leading the transformation of the modern economy, transforming business and driving growth.
Why choose the Graduate School of Business
- In the Postgraduate Taught Experience Survey 2025, our business and management courses rank in the top 10 in their subject field for teaching skills development organisation and feedback sense of community and dissertation experience.
- The University of Bedfordshire is in the top 25% of higher education institutions for eight out of 10 of the question areas in the Postgraduate Taught Experience Survey 2025 we rank in the top 10 for skills development.
- Assessments linked to live projects where you engage with industry professionals and find real business solutions.
As a graduate of the course you will have the right skills to find career opportunities in digital marketing mobile marketing digital account management search and social media web content management digital creative development marketing communications or marketing.
This course is an appropriate foundation for further academic study at either MPhil or PhD level.
£
2.2 honours degree or equivalent in a related subject area
Apply for partial scholarships
As a graduate of the course you will have the right skills to find career opportunities in digital marketing mobile marketing digital account management search and social media web content management digital creative development marketing communications or marketing.
This course is an appropriate foundation for further academic study at either MPhil or PhD level.
Strategy – Advanced strategic thinking, innovation management and business analytics for managing digital transformation and AI-led change.
Digital relationship marketing – Identify emerging and future patterns in customer behaviours and brand engagement while targeting specialist audiences.
Marketing in the digital era – Digital marketing strategy, consumer behaviour, platform-based marketing, digital analytics and emerging technologies.
Business analytics – Develop your analytical and problem-solving skills using business-analytics techniques to inform performance decisions across a range of real business scenarios.
Capstone – Design and conduct a piece of independent research of your choice, relevant to your field of study, showing originality in your analysis of research data and relevant literature.
For an at-a-glance list of modules for this course, download the course specification.
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