PSYCHOLOGY AND MARKETING BSC (HONS)

Why choose this program ?

Our BSc (Hons) Psychology and Marketing degree is designed to equip you with a comprehensive understanding of psychology and marketing and the practical skills necessary to excel professionally.

We will provide you with an understanding of why people behave in the way that they do by considering the complex interplay between biological, psychological, environmental, cultural, and social influences on behaviour. Additionally, you will learn core concepts of marketing theory and develop skills and experience to apply them in real-world settings.

Our degree is dual accredited by the British Psychological Society (BPS) and accredited by the Chartered Institute of Marketing (CIM). Gain industry-recognised qualifications at an accelerated pace, with a degree accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). In this course, you will have the opportunity to complete a career-enhancing placement in the UK or internationally and be taught by leading experts from a range of specialist psychological and marketing fields.
Psychology is a fascinating subject that aims to understand why people behave in the way that they do by considering the complex interplay between biological, psychological, environmental, cultural, and social influences on behaviour.

Marketing is fundamental for organisational success, from business growth to behavioural change. Studying marketing will allow you to understand the core concepts of marketing theory and develop skills and experience to apply them in a real-world setting.

Our BSc (Hons) Psychology and Marketing programme is an ideal combination of complementary disciplines. Psychology will provide you with an understanding of the foundations of human behaviour and insights into methods of changing behaviour. This understanding can then be applied in a Marketing context, providing insights into the consumer mind, from branding to buyer behaviour, resulting in more successful marketing plans. Likewise, studying Marketing will enable you to understand psychological knowledge and theories in the context of a real-world setting.

What we will provide
- First-class teaching in the UK's second-largest city, delivered by a diverse array of staff who will inspire and excite you, fantastic facilities that will bring your course to life through hands-on, practical experience years of close industry collaboration that is harnessed to provide you with learning based on real-world needs.

What you will provide
- It is important you learn how to apply a growth mindset to your studies - understand that intelligence and success come from applying yourself, you must be able to demonstrate critical thinking and have ambition and drive to excel.

What skills we teach
- Our BSc (Hons) Psychology and Marketing graduates leave with a wide range of transferrable and marketable skills, such as excellent communication skills, critical thinking and problem-solving, project management, marketing research and strategy, information acquisition and synthesis - it’s our aim to make sure you’re well-prepared for an enriching career in a variety of occupational settings.

Placement year
- Our programme includes an integrated placement year in a real-life working environment, in the UK or overseas, as part of your learning. The placement you take can focus on one or both of the subjects in your course. This year allows you to gain real-world experience and apply what you've learned in a practical working environment alongside professionals. You’ll gain experience in applying the theory you’ve explored in your course in a real-world situation, boosting your employability skills.

Career prospects
- Valued by some of the best-known companies in the world, our graduates go on to work with companies such as the BBC, The Civil Service, Deloitte, The Foreign and Commonwealth Office, HSBC, IBM, Jaguar Land Rover, KPMG and Marks & Spencer.
Our Psychology and Marketing degree will prepare you for a range of careers across the public, private and third sectors.

Understanding human behaviour more effectively is increasingly seen as the future of marketing. The good news is that thanks to the huge range of creative, communication, and human engagement skills you will learn, graduates in Psychology and Marketing make brilliant communications strategists, business leaders and creative professionals. These skills are also highly valued within a range of professions, and with a BPS accreditation, you¿ll have the qualifications you need to go into clinical, educational, or occupational psychology.

Recent graduates from our suite of psychology courses have gone on to work in a wide range of organisations, including:

- The BBC
- The Civil Service
- Deloitte
- The Foreign and Commonwealth Office
- HSBC
- IBM
- Jaguar Land Rover
- KPMG
- Local government
- Marks & Spencer
- NHS trusts
- Private care companies
- PwC
- The Co-operative Bank