El objetivo del máster es potenciar entre los participantes la capacidad para planificar y elaborar estrategias innovadoras de gestión del marketing y las ventas, pone énfasis en el dominio de técnicas y herramientas específicas de esta área, para influir anticipadamente sobre la demanda en función de la orientación del mercado.
El Executive Master en Marketing y Ventas es un programa único, diseñado para profesionales que deseen consolidar y profundizar sus conocimientos en el área de marketing y ventas, adquiriendo a la vez una visión global de management. Ahora, más que nunca, las empresas necesitan directivos de marketing capaces de liderar los entornos complejos que está provocando el contexto económico actual.
Modality
ONLINE
Tuition fee
€405
Entry requirements
Conexión a internet
Dates and duration
Start date: Rolling enrolment
480 horas (6 meses)
SYLLABUS
MODULO I. (90 horas) UNIDAD I. Atención al cliente UNIDAD II. Calidad de servicio y atención al cliente en hostelería M"DULO II. (135 horas) UNIDAD I. Técnicas de Marketing UNIDAD II. Técnicas de Ventas UNIDAD III. Técnicas de negociación M"DULO III. (135 horas) UNIDAD I.Administrativo comercial UNIDAD II. Community management - Marketing en las Redes Sociales UNIDAD III. Telemarketing M"DULO IV. (120 horas) UNIDAD I. Marketing en el punto de venta UNIDAD II. Dependiente de Comercio UNIDAD III. Escaparatismo
Continue exploring
Related postgraduate programmes
Compare similar courses and find the programme that best fits your goals.
The Postgraduate Certificate in Brand Management is designed to provide a comprehensive overview of product branding and marketing communications, with particular focus on the latest trends in ‘luxury’ branding. ...
A key element of this course is the focus on the practical application of digital marketing and social media marketing tools to set up and maintain a presence in the digital and social world. You will learn how to plan, coordinate, deliver, and test digital and social media marketing campaigns and s...
The MBA in Marketing Management is designed to equip learners with the strategic thinking and advanced marketing skills needed to excel in today’s competitive global landscape. The program offers a comprehensive understanding of market analysis, international marketing strategies, consumer behavio...
Empowering the next generation of digital marketing professionals, the Digital Marketing Degree Apprenticeship will give apprentices the know-how to plan and evaluate successful digital campaigns. This Level 6 Degree Apprenticeship will provide the practical and theoretical training for developing ...
Civil engineering is about shaping the built and natural environments in which we live. It is a broad discipline that improves many aspects of our everyday lives, from the provision of safe drinking water to the development of earthquake
resistant structures, while also protecting our natural envir...
Develop the advanced knowledge and skills you need to implement, manage and evaluate marketing strategies in today’s globally connected yet volatile economy. As a discipline, marketing has experienced a steep learning curve in the face of recent economic shifts. This means the in-depth market res...