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Postgraduate programme
Offered by UDIMA
Home Exploring Marketing in the UK: From Digital to Commercial Strategies
Programme overview
El objetivo del Máster Oficial en Marketing Digital y Social Media es capacitar a profesionales de primer nivel que necesitan implementar y desarrollar con éxito estrategias de marketing para llegar a los consumidores en los mercados actuales y a través de los nuevos medios digitales.
Al finalizar el Máster, el alumno estará capacitado para:
Dominar las técnicas del comercio electrónico, de la venta en la Red y de la generación de tráfico hacia las páginas web.
Fijar objetivos adecuados al marketing online así como evaluar el retorno de la inversión de dichas acciones.
Profundizar en temas de posicionamiento, desarrollo de webs de éxito, CRM, e-mail marketing o Social Media Marketing.
Realizar estrategias de marketing digital así como de diseñar campañas publicitarias en Internet.
Cambiar la forma en la cual la empresa se relaciona, comunica y gestiona su relación con los clientes y mercados, para adaptarlos a la economía y a la sociedad actual.
DISTANCE LEARNING, ONLINE
€5,100
60 créditos ECTS
Next Date: Modalidad abierta
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