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Postgraduate programme
Offered by IM DIGITAL BUSINESS SCHOOL
Home Exploring Marketing in the UK: From Digital to Commercial Strategies
Programme overview
Adquirirás las habilidades para convertirte en un líder en comunicación digital y dirigir la transformación digital del departamento de comunicaciones en cualquier organización. Este programa te capacitará para dominar las avanzadas técnicas y herramientas de comunicación disponibles en el entorno digital, las cuales podrás implementar en tus proyectos de manera efectiva.
Podrás gestionar de manera eficiente las diversas necesidades de comunicación empresarial, incluyendo eventos, gestión de la reputación, campañas, marketing de contenidos, branding, entre otros. Además, estarás capacitado para monitorear y evaluar los resultados de las acciones llevadas a cabo, asegurando así un enfoque estratégico y medible en tus iniciativas comunicativas.
ON-CAMPUS: BARCELONA, ONLINE
1800 Horas / 90 ECTS
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