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Postgraduate programme
Offered by EAE BUSINESS SCHOOL
Home Exploring Marketing in the UK: From Digital to Commercial Strategies
Programme overview
Beneficios
Dinamización
Dentro del campus virtual, se constituye una comunidad que se articula a través de tres ejes: un blog, para contrastar los temas con los expertos un observatorio, donde se presentarán las tendencias y mejores prácticas del marketing online y del comercio electrónico y los webinars, conferencia, taller o seminario que se transite por Internet, y cuya característica principal es la interactividad que se produce entre los participantes y el conferenciante.
Simuladores y Role Play
Esta actividad está formada por tres simuladores que permiten al alumno convertirse en un responsable de marketing de una empresa, la cual deberá posicionar en el mercado. El primer simulador se centra en las estrategias de marketing online, el segundo en la realización de actividades relacionadas con el e-commerce, y el tercero en las funciones del community manager.
Proyecto final
El proyecto final supone para el alumno la oportunidad de realizar un plan contando con la autorización y asesoramiento de profesionales expertos. Podrá elegir entre tres tipos de entornos de actuación: desarrollo de una campaña de posicionamiento web, potenciación de una marca en un entorno digital y gestión de una crisis online.
Bolsa de Trabajo " Prácticas en empresas
El alumno interesado tiene a su disposición la bolsa de trabajo del Máster, y también tendrá, si así lo desea, la oportunidad de realizar prácticas en empresas o instituciones.
BLENDED LEARNING
Start date: Rolling enrolment
El Máster tiene una carga lectiva de 50 créditos ECTS " European Credits Transfer System.
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