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Home Exploring Marketing in the UK: From Digital to Commercial Strategies
In a world increasingly transformed by technology, marketers need to re-evaluate their approach and make better decisions to provide customer value.
The advanced, highly practical Oxford Digital Marketing: Disruptive Strategy Programme was developed for innovative marketing and advertising professionals who need to create and implement disruptive strategies to generate future business value and growth.
The programme has been developed by Oxford Saïd faculty and leading industry experts, with insight from the Oxford Future of Marketing Initiative, to provide you with a comprehensive understanding of disruptive trends in the digital marketing landscape, and to prepare you for future opportunities with an open mindset.
This programme is delivered in partnership with GetSmarter, a 2U brand. When you enrol, you'll be directed to their platform, which manages registration and course delivery on our behalf, as an official and trusted Oxford Saïd partner.
Benefits
- Insight into the use of disruptive digital channels and technologies in advertising and marketing
- The skills to effectively analyse and leverage data to make impactful, strategic marketing decisions
- An integrated digital marketing strategy based on your own organisational context
- Guidance from leading industry experts and Oxford Saïd faculty, and access to the official Oxford Executive Education Alumni group on LinkedIn
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Module 1: Marketing disrupted
- Gain an overview of the history and key trends of the ever-evolving marketing landscape.
Module 2: Marketing psychology
- Develop a holistic understanding of the people involved in marketing and the psychology behind their decision making.
Module 3: Value creation
- Gain a deeper understanding of how value is created and why it should be a central consideration when driving growth.
Module 4: Established digital marketing channels
- Explore established digital marketing channels and gain insight into why precision targeting and programmatic advertising are strategically important.
Module 5: Emerging digital marketing channels
- Gain insight into emerging digital marketing channels and the ways to use new technologies strategically.
Module 6: The power of communities and influence
Understand the opportunities and challenges presented by online communities.
Module 7: Experimentation, measurement and analytics
- Develop an understanding of how to make data-driven decisions.
Module 8: The future of marketing
- Learn how to leverage the power of digital communities and social influence, and understand the opportunities and challenges presented by online communities.
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