Marketing Programs

The MBA in Marketing Management is designed to equip learners with the strategic thinking and advanced marketing skills needed to excel in today’s competitive global landscape. The program offers a comprehensive understanding of market analysis, international marketing strategies, consumer behaviour, brand management, and the creative processes behind successful product and service launches. It also focuses on navigating the ethical, cultural, and sustainability challenges businesses face in diverse markets.

Gain a solid grounding in the key areas of business practice. You’ll also develop specialist knowledge and skills for a career as a marketing professional.
This is a practical and flexible course. A range of optional units will let you specialise or take a more general approach. If you do want to specialise, there are several ‘suggested routes’ you can do. You’ll graduate ready for the career path you want to take.

In a world increasingly transformed by technology, marketers need to re-evaluate their approach and make better decisions to provide customer value.
The advanced, highly practical Oxford Digital Marketing: Disruptive Strategy Programme was developed for innovative marketing and advertising professionals who need to create and implement disruptive strategies to generate future business value and growth.

Our BSc Business Management with Marketing programme, developed with insights from leading firms like Unilever and Big Cat, equips you to become a marketing specialist ready to thrive in today’s competitive business landscape.
You will gain versatile, job-ready skills, enabling you to tackle marketing challenges in an ever-evolving business environment. Close connections with industry professionals ensure you stay ahead of trends and graduate ready to make an impact.

On this top-up year, you will take a range of advanced modules that look at current marketing methods and contemporary business issues, such as contemporary advertising, e-business and marketing strategy and planning.
Hands-on learning will go alongside more conventional teaching methods like lectures and seminars on this course. You’ll be put in a range of scenarios, such as assuming the role of an international marketing manager, strengthening your expertise in the areas employers want. You’ll get to mix and collaborate with students on other marketing courses and exchange different ideas and experiences.

Prepare for doctoral work in the fields of strategic management, marketing, operations and technology management, or organisational behaviour. This 9-month, specialist research MPhil is ideal for those intending to continue to a PhD and career in academia.
The MPhil in Strategy, Marketing, Operations and Organisational Behaviour (SMOOB) gives you the foundational knowledge and skills you need to:

A key element of this course is the focus on the practical application of digital marketing and social media marketing tools to set up and maintain a presence in the digital and social world. You will learn how to plan, coordinate, deliver, and test digital and social media marketing campaigns and set targets to monitor the success of these campaigns. A key focus of the course will be the interaction and creative thinking that delegates will partake in, designing creative campaigns and innovative solutions for digital and social media.

Develop the advanced knowledge and skills you need to implement, manage and evaluate marketing strategies in today’s globally connected yet volatile economy.
As a discipline, marketing has experienced a steep learning curve in the face of recent economic shifts. This means the in-depth market research, data analysis, strategic planning and management skills of this Master’s degree have never been more vital to delivering business success.

The Postgraduate Certificate in Advertising and Marketing programme will allow students to understand the uses and strengths of different media both online and offline, as well as how they are used to creatively guide consumer choice. It will also provide you with the tools required to develop ideas, plan campaigns and create innovative and professional presentations and pitches.

BA in Luxury, Fashion Business and Marketing prepares students for a successful career in the prosperous industries of luxury and fashion. Over the duration of the course, students have the opportunity to increase their knowledge in subjects vital to breaking the industry. These include: accounting, company and labour law, marketing and international business. Students will also develop an in-depth understanding of these industries operate on a global basis. LCCA is closely associated with Mod¿Art in Paris, giving students the opportunity to learn French, either at beginner or intermediate level. London and Paris are complementary fashion capitals of the world, meaning students can find inspiration in two cities. LCCA staff are also experts in their fields, who draw from a wealth of industry knowledge and fascinating insights to pass onto students.