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Home Exploring Marketing in the UK: From Digital to Commercial Strategies
Specialise in marketing studying this Bath Business School MA.
Provides a solid foundation in business, combined with a named specialism in Marketing
Equips you with commercial acumen, knowledge, business and professional skills necessary to succeed
Prepares you to flourish in senior roles in the global business environment
Become a business leader of the future with this career-enhancing postgraduate management qualification. This course is for individuals looking for a credible postgraduate Business and Management qualification with a specialism in marketing.
Prior work experience and a first degree in Business and Management are not essential we explore fundamental principles of business and management with a focus on your employability.
£
Applications from a variety of backgrounds are welcomed. Normally a good honours degree in any academic discipline or a relevant professional qualification. Applicants who do not meet the academic entry standard, but who have relevant work experience, will be considered on their individual merits by the Course Director. Previous experience and learning can be taken into consideration.
Who is it intended for?
The MA Business and Management programme is designed to prepare participants for a wide range of careers in general management across all industry sectors. It will prepare you for entry level into management and ready you for progression to middle management positions. The advanced learning that it provides delivers practical management based skills and techniques that are directly applicable to a wide range of occupations. The content of the programme is directly applicable to those who wish to work in business start-up, small and medium size business management and multi-national corporates.
Study within the specialist Marketing pathway allows for further concentration of skills and techniques in helping you to develop transferrable intellectual vocational and interpersonal skills appropriate for careers in marketing communication, marketing management and marketing consultancy, etc.
The content of the programme is also directly applicable those participants who wish to work in a self-employed capacity in the creative and performing arts sectors.
List of current alumni careers
Assistant Manager at Enterprise Rent-A-Car
Case Manager at London and Country Mortgages
Planner and Account Manager at Siemens
Apply for partial scholarships
Course programme
- Introduction to Social Science Research Methods
- Advanced Academic & Business Skills*
- International Business Environment*
- International Business Practice*
- Marketing Management
- Marketing Communications
- Financial & Management Accounting
- International Financial Management*
- Entrepreneurship*
- Creative Enterprise: A New Business Venture*
- Managing People
- Governance, Ethics & Risk Management
- Dissertation/Consultancy Project in Marketing
- *Optional modules
Course assessment
We use a range of assessment tasks, including essays, reports, exams and presentations. You'll work independently and as part of a team, including for assessments.
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