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Postgraduate programme
Offered by CEREM ESCUELA INTERNACIONAL DE NEGOCIOS
Home Exploring Marketing in the UK: From Digital to Commercial Strategies
Programme overview
Objetivos
Ofrecer una visión integral necesaria para la gestión y dirección de las áreas de marketing y ventas, buscando el desarrollo de formulaciones estratégicas de marketing que lleven hasta el cliente final y aporten resultados a las empresas.
Dominar los diferentes aspectos de la formulación de estrategias de marketing, cubriendo el proceso completo partiendo del análisis y concluyendo con la definición de estrategias de producto o precios y haciendo foco especial en el marketing digital.
Desarrollar las capacidades y conocimientos necesarios para la dirección comercial, incidiendo en aquellos aspectos clave de estrategias comerciales, gestión de equipos y procesos de venta.
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€1,795
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