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Home Exploring Marketing in the UK: From Digital to Commercial Strategies
Next Date: January, september
This course equips you with the knowledge skills and professional competency to work confidently as a manager in a digitally dependent business environment while also offering you the opportunity to develop a specialism in digital marketing. The course builds your knowledge and practical skills in general business management subjects such as strategy, policy, design, innovation and entrepreneurship. You explore how business has evolved in recent years as well as studying the transformational practices that are reshaping current business models, particularly sustainable business practices.
Why choose the School of Business Management
- You have the opportunity for consultancy experience during the second year of the degree.
- In the National Student Survey 2025, our management studies courses scored a 100% student satisfaction rate for fair marking and clear marking criteria they scored 95% student satisfaction rate for freedom of expression.
- Our student-led Marketing Club, affiliated with CIM, organises workshop events and field trips, including to digital marketing agencies and the Museum of Brands.
The course opens opportunities for you to become a general business manager or operations/project manager. You can also develop your career in your specialist area moving into human resources digital and e-business financial analysis international operations and business analytics.
You may like to progress to a related taught Master¿s courses such as our Business Administration (MBA) MSc Project Management and MSc Sustainable Management. We also offer research degree opportunities.
£
96 UCAS tariff points including 80 from at least 3 A-levels or equivalent
Apply for partial scholarships
The course opens opportunities for you to become a general business manager or operations/project manager. You can also develop your career in your specialist area moving into human resources digital and e-business financial analysis international operations and business analytics.
You may like to progress to a related taught Master¿s courses such as our Business Administration (MBA) MSc Project Management and MSc Sustainable Management. We also offer research degree opportunities.
Year 1
Applied numeracy for business – Develop key numeracy skills vital to your future employability. Evolution and revolution in business – Explore the historical development of business through lectures and workshops. Management in practice – Learn key concepts in business management by participating in reality-mimicking simulations. Beginning your professional business journey – Take on business challenges and collaborate with peers in a professional environment.
Year 2
Employability and the future workplace – Build your employability through producing a portfolio with evidence of your learning and development. Risk and responsibility – Apply risk assessment tools and techniques to various types of risk in business. Managing business complexity – Use your learnt knowledge and skills to solve complex business issues for clients. Marketing communications in the digital age – Learn how traditional marketing communications have evolved in response to today's digital revolution. Marketing for SMEs – Develop the skills to meet the brand, communication and promotional needs of small/medium enterprises. Data and research methods for business – Investigate research and data-analysis methods to support you in applying research findings to business issues.
Year 3
Digital business – How to use e-business technologies in areas such as integration, modelling, internet marketing, customer relationship management, web analytics and cybersecurity. Business continuity and the planet - Explore the challenges to business continuity posed by climate issues, cybersecurity risks and supply-chain problems, among others. Digital communications strategy – Analyse new data, spot patterns from abstract data and recommend strategies. Marketing in a global context – Gain a wide-ranging understanding of global marketing issues through reviewing current research in the field, globalisation theories and communication strategies. Business project – Independently design, plan, manage a research project.
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