El objetivo del máster es potenciar entre los participantes la capacidad para planificar y elaborar estrategias innovadoras de gestión del marketing y las ventas, pone énfasis en el dominio de técnicas y herramientas específicas de esta área, para influir anticipadamente sobre la demanda en función de la orientación del mercado.
El Executive Master en Marketing y Ventas es un programa único, diseñado para profesionales que deseen consolidar y profundizar sus conocimientos en el área de marketing y ventas, adquiriendo a la vez una visión global de management. Ahora, más que nunca, las empresas necesitan directivos de marketing capaces de liderar los entornos complejos que está provocando el contexto económico actual.
Modality
ONLINE
Tuition fee
€405
Entry requirements
Conexión a internet
Dates and duration
Start date: Rolling enrolment
480 horas (6 meses)
SYLLABUS
MODULO I. (90 horas) UNIDAD I. Atención al cliente UNIDAD II. Calidad de servicio y atención al cliente en hostelería M"DULO II. (135 horas) UNIDAD I. Técnicas de Marketing UNIDAD II. Técnicas de Ventas UNIDAD III. Técnicas de negociación M"DULO III. (135 horas) UNIDAD I.Administrativo comercial UNIDAD II. Community management - Marketing en las Redes Sociales UNIDAD III. Telemarketing M"DULO IV. (120 horas) UNIDAD I. Marketing en el punto de venta UNIDAD II. Dependiente de Comercio UNIDAD III. Escaparatismo
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