BSC MANAGEMENT (MARKETING)

Programme overview

Why choose this programme?

Our flexible management courses share a common first year before allowing you to focus on your chosen specialism to enhance your career prospects.

With a wide range of course units to choose from, you really can shape your own degree.

BSc Management (Marketing) will suit you if you are interested in strategic marketing management or in aspects of marketing such as market research, product development, brand management, integrated marketing communications, and retailing.

To graduate with BSc Management (Marketing), you need to have studied at least 40 credits of second-year options (one-third of your studies) and at least 60 credits of final-year options (half of your studies) from the marketing subject area.

Since the Management and Management (Specialism) degrees are identical in the first year, transfer between them is straightforward - so you should apply for only one of them.
Course overview

- Study management at a UK Top 6 university for Accounting and Finance, and top 7 for Business and Management Studies (QS World University Rankings 2025).
- Study core and specialist areas of business and management according to your personal or academic interests or career ambitions.
- Gain hands-on experience in your final year through a dissertation or a live consultancy project, working with real organisations to put your learning into practice
- This pathway is ideal for students who wish to specialise in Marketing within management and enhance their career prospects. Upon completion of the course, your chosen specialism will be reflected in your final degree title.

Special features

- Study a broad-based management degree whilst specialising in marketing
- Your chosen specialism will be reflected in your final degree title - BSc (Hons) Management (Marketing)
- Don't want to specialise? Graduate with BSc (Hons) Management
- Selected course units grant exemptions from professional exams