On Campus Project Management Programs in Bath

This Business and Management (Tourism Management) course gives you a grounding in the theory and practice of business in the context of contemporary tourism. You'll cover a broad range of topics including marketing strategy, and take a sociological approach to tourism. You’ll also open up your thinking to alternative visions of the tourism sector.

Gain a solid grounding in the key areas of business practice. You’ll also develop specialist knowledge and skills for a career as a marketing professional.
This is a practical and flexible course. A range of optional units will let you specialise or take a more general approach. If you do want to specialise, there are several ‘suggested routes’ you can do. You’ll graduate ready for the career path you want to take.

Bring business management and digital innovation together to drive change in how businesses communicate with their audiences.
Become a socially and commercially aware professional, ready for the sustainable and inclusive needs of both business and media.
Work alongside The Studio, the University’s new city-centre innovation hub for creative media technology.