Welcome to POSTGRADCOURSES — Connecting students with outstanding postgraduate programmes.
Postgraduate programme
Offered by IM DIGITAL BUSINESS SCHOOL
Home Exploring Marketing in the UK: From Digital to Commercial Strategies
Programme overview
Objetivos
- Conocimiento de los aspectos fundamentales del Search Engine Marketing y Search Engine Optimization.
- Usabilidad web orientada a conversiones.
- La analítica web como parte integrada de la gestión.
- Dominio de las técnicas avanzadas de optimización de campañas, tanto “de pago” como de posicionamiento orgánico.
- Enseñar al alumno a planificar y gestionar de forma profesional campañas complejas de marketing en buscadores, evaluando y refinando su estrategia en función de
interpretaciones analíticas avanzadas.
Este curso se puede bonificar a través de la Fundación Tripartita y el Fondo Social Europeo.
FONDO SOCIAL EUROPEO
El Fondo Social Europeo participa en la cofinanciación de las iniciativas de formación mediante el
Programa Operativo Pluriregional Adaptabilidad y Empleo, de acuerdo con las actuaciones
previstas en el mismo destinadas al fomento del espíritu empresarial y mejora de la adaptabilidad
de trabajadores empresas y empresarios, en el periodo de programación 2007-2013.
FUNDACI"N TRIPARTITA
Perteneciente al Sector Público Estatal, es uno de los órganos que componen la estructura organizativa y de participación institucional del subsistema de formación profesional para el empleo. Tiene carácter tripartito y su patronato está constituido por la Administración Pública y por las organizaciones empresariales y sindicales más representativas.
ONLINE
Start date: Rolling enrolment
1200 horas lectivas, 8 meses
Next Date: Modalidad abierta
Continue exploring
Gain the expertise you need to succeed in management, strategy, design and analyst roles and build the leadership and interpersonal skills employers seek. With a global curriculum that covers markets and marketing around the world, this BSc Marketing will give you the tools required to operate with ...
View programme
A key element of this course is the focus on the practical application of digital marketing and social media marketing tools to set up and maintain a presence in the digital and social world. You will learn how to plan, coordinate, deliver, and test digital and social media marketing campaigns and s...
View programme
This course will give you the skills to handle the changing global market. You will learn to apply key marketing principles to different international audiences. You'll learn to create marketing campaigns that engage audiences around the world. This will happen through hands-on projects and case st...
View programme
Gain a solid grounding in the key areas of business practice. You’ll also develop specialist knowledge and skills for a career as a marketing professional. This is a practical and flexible course. A range of optional units will let you specialise or take a more general approach. If you do want to...
View programme
Prepare for doctoral work in the fields of strategic management, marketing, operations and technology management, or organisational behaviour. This 9-month, specialist research MPhil is ideal for those intending to continue to a PhD and career in academia. The MPhil in Strategy, Marketing, Operati...
View programme
This course equips you with the knowledge skills and professional competency to work confidently as a manager in a digitally dependent business environment while also offering you the opportunity to develop a specialism in digital marketing. The course builds your knowledge and practical skills in g...
View programme