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Postgraduate programme
Offered by IM DIGITAL BUSINESS SCHOOL
Home Exploring Marketing in the UK: From Digital to Commercial Strategies
Programme overview
Te capacita para poder hacer frente a la nueva situación que se está dando en Internet. Aparecen nuevas profesiones y gran demanda de empleo en torno al Marketing Online. Con este Postgrado el alumno aprenderá a desarrollar estrategias efectivas con el objetivo de conseguir una comunicación digital eficaz aplicando un diseño creativo enfocado al usuario final.
A quién se dirige
A aquellos profesionales que trabajen en departamentos de marketing y comunicación y que deban liderar proyectos de branding y comunicación digital en todo tipo de campañas de entornos interactivos asà como aquellas personas que quieran reforzar sus conocimientos, o ampliar su perspectiva profesional.
Objetivos
• Aprender a realizar un plan de marketing conociendo las herramientas del entorno 2.0
• Aprender a realizar envÃos de emailings conociendo los diferentes software y utilizando las estrategias necesarias para ello.
• Conocer a nivel de diseño cuáles son las mejores prácticas para una web usable dominando métodos, técnicas y procesos de diseño orientados a usuarios (UCD)
• Evaluar la usabilidad web y analizar la satisfacción de los usuarios, asà como aprender a detectar posibles problemas y aportar soluciones a través de la analÃtica web.
• Saber planificar, gestionar y desarrollar un proyecto Mobile de forma individual, aplicando las estrategias necesarias y conociendo las diferencias y similitudes que existen con la comunicación tradicional.
• Aprender a diseñar soluciones digitales usables y campañas creativas dirigidas a públicos especÃficos y en consonancia con las necesidades estratégicas de la marca.
ON-CAMPUS: BARCELONA
Start date: Rolling enrolment
Next Date: Modalidad abierta
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