Welcome to POSTGRADCOURSES — Connecting students with outstanding postgraduate programmes.
Postgraduate programme
Offered by IM DIGITAL BUSINESS SCHOOL
Home Exploring Marketing in the UK: From Digital to Commercial Strategies
Programme overview
Objetivos
Aprender técnicas profesionales de optimización para buscadores.
Lograr que nuestra aplicación web implemente íntegramente las mejores prácticas de posicionamiento.
Aprender la visión técnica de los estándares, lenguajes, servidores y aplicaciones Web para poder entenderse mejor con los Dpto. Técnicos / Diseño.
Dotar a los asistentes de una visión amplia del espectro de leyes y normativas que afectan a la gestión de la información y el comercio electrónico.
Aprender a crear tu propia estrategia basada en un contenido de calidad.
Generar contenidos de calidad en las plataformas corporativas de la compañía
para atraer clientes potenciales.
Elaboración del Plan estratégico en Social Media.
Aprender el concepto de usabilidad web y descubrir por qué es tan necesaria.
Dominar métodos, técnicas y procesos de diseño orientados a usuarios (UCD)
Métodos para evaluar la usabilidad de la web.
Analizar la satisfacción de los usuarios, detectar posibles problemas y aportar
soluciones a través de la analítica web.
Capacitar al alumno para abordar la analítica web desde una perspectiva
profesional: interpretar los datos que ofrece google analytics y aplicarlos a la toma de decisiones.
BLENDED LEARNING
Start date: Rolling enrolment
Continue exploring
The Postgraduate Certificate in Brand Management is designed to provide a comprehensive overview of product branding and marketing communications, with particular focus on the latest trends in ‘luxury’ branding. ...
View programme
Our BSc (Hons) Psychology and Marketing degree is designed to equip you with a comprehensive understanding of psychology and marketing and the practical skills necessary to excel professionally. We will provide you with an understanding of why people behave in the way that they do by consider...
View programme
This course will give you the skills to handle the changing global market. You will learn to apply key marketing principles to different international audiences. You'll learn to create marketing campaigns that engage audiences around the world. This will happen through hands-on projects and case st...
View programme
Prepare for doctoral work in the fields of strategic management, marketing, operations and technology management, or organisational behaviour. This 9-month, specialist research MPhil is ideal for those intending to continue to a PhD and career in academia. The MPhil in Strategy, Marketing, Operati...
View programme
In a world increasingly transformed by technology, marketers need to re-evaluate their approach and make better decisions to provide customer value. The advanced, highly practical Oxford Digital Marketing: Disruptive Strategy Programme was developed for innovative marketing and advertising professi...
View programme