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Postgraduate programme
Offered by OBS BUSINESS SCHOOL
Home Exploring Marketing in the UK: From Digital to Commercial Strategies
Programme overview
La actividad comercial se origina en el neolítico a raíz de la aparición de la agricultura. Desde ese momento hasta ahora la función comercial ha ido ganado importancia progresivamente. Todas las empresas independientemente del tamaño tienen un departamento comercial, cuyo objetivo es, entre otros, el de vender. Aunque la evolución de dicha actividad des de sus orígenes es más que visible, en los últimos diez años la aparición de las nuevas tecnologías y los consecuentes cambios en los patrones de compra han llevado a los departamentos comerciales a replantearse su estrategia de ventas, focalizándose no tan solo en la cantidad sino en la calidad de las ventas, es decir, no en el valor económico final sino en el proceso de comercialización.
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€6,500
10 meses
Career opportunities
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