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Postgraduate programme
Offered by UNIR
Home Exploring Marketing in the UK: From Digital to Commercial Strategies
Programme overview
El Máster Oficial en Dirección de Marketing Estratégico responde a una necesidad detectada en la dirección de Marketing de las empresas: requieren de profesionales con competencias y habilidades específicas para afrontar con éxito los retos de las compañías globales, además, alcanzarás una visión estratégica a través de un simulador empresarial de toma de decisiones en todas las asignaturas, que permite tu inmersión en la realidad profesional de los cuatro roles de responsabilidad en el área del marketing: Ventas, Marketing, Trade y Comunicación.
El Máster promueve dinámicas de aprendizaje como el método del caso, y aplicaciones prácticas en un entorno de simulación empresarial, además del trabajo en equipo y el uso de las nuevas tecnologías.
Adquiere los conocimientos y las habilidades necesarias para la toma de decisiones estratégicas y operativas en todos los ámbitos de la dirección de Marketing, además, podrás especializarte en temáticas de tendencia como Big Data Marketing o Neuromarketing.
DISTANCE LEARNING, ONLINE
€6,300
1 año académico
Créditos 60
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