Welcome to POSTGRADCOURSES — Connecting students with outstanding postgraduate programmes.
Postgraduate programme
Offered by DONDEESTUDIAR.EU
Home Exploring Marketing in the UK: From Digital to Commercial Strategies
Programme overview
Este posgrado homologado te prepara para asumir un cargo de liderazgo en el ámbito comercial en un entorno global y omnicanal que es dinámico y competitivo. Con este propósito, profundiza en las áreas de ventas, marketing y comercio, abordando desde cómo funcionan los nuevos mercados hasta cómo se comportan los nuevos consumidores y qué estrategias de marketing se pueden implementar.
En cuanto a la metodología, emplearás un software CRM y un simulador de negocios empresarial centrado en mejorar la toma de decisiones. Se trata de SimBrand de Cesim, y posibilita un aprendizaje práctico del que hacen uso grandes empresas como Endesa, Telefónica, PwC o Naturgy.
Te enfrentarás a los desafíos planteados por expertos de grandes corporaciones, como Coca-Cola o Ikea, para lo cual practicarás tus habilidades de establecimiento de contactos. Participarás en una conferencia magistral impartida por profesionales especializados en áreas como la transformación digital y la logística. Y ampliarás conocimientos en talleres prácticos sobre fuerza de ventas, finanzas, habilidades comerciales o marketing, utilizando herramientas digitales.
En lo que respecta a la titulación, que reiteramos que es oficial, se complementa con el certificado Liderar Personas del programa Harvard ManageMentor. Te certifica como profesional con las competencias necesarias para ocupar uno de los cinco perfiles más solicitados en la actualidad, según Hays Recruiting Experts Worldwide.
DISTANCE LEARNING
1500
Un año académico
60 ECTS
Career opportunities
Continue exploring
This one-year top-up course is for those who already have qualifications (Level 4 and 5 or 240 credits) or experience in a relevant field and wish to gain a full degree in business management with a specialism in digital marketing. You explore leadership, planning, policy making and how responsible ...
View programme
Know the need of customers Emagister presents you this new and interesting Marketing course. The ICI marketing program designed in conjunction with industry professionals helps you learn the skills you need to be successful in marketing conveniently and quickly. Marketing is a commercial function ...
View programme
This course will give you the skills to handle the changing global market. You will learn to apply key marketing principles to different international audiences. You'll learn to create marketing campaigns that engage audiences around the world. This will happen through hands-on projects and case st...
View programme
Power up your career with a course designed to meet the growing demand for graduates who can transform the world of marketing though data-led decision making, using leading-edge, industry-standard analytics tools. These include R, Python, Excel, KNIME, Tableau, Power BI, SQL and Google Analytics) an...
View programme
Delivered by the triple-accredited Aston Business School, our MSc Strategic Marketing Management programme equips you with the tools and knowledge needed to thrive in today's dynamic business environment. This dedication is reflected in our rankings MSc Strategic Marketing Management is ranked 45th ...
View programme
Our flexible management courses share a common first year before allowing you to focus on your chosen specialism to enhance your career prospects. With a wide range of course units to choose from, you really can shape your own degree. BSc Management (Marketing) will suit you if you are interested ...
View programme