MASTER IN BRANDING AND CREATIVE BRAND COMMUNICATION

Programme overview

Why choose this programme?

At ESDESIGN, we offer lifelong learning programmes such as the Master’s in Branding and Creative Brand Communication, which will help you enhance a brand’s corporate identity through marketing. For example, by understanding how each social media platform works and the audience a brand has, it will be present on one platform or another, and in a specific way.

Professionals in design, marketing, communication, advertising, public relations and other disciplines in the sector will learn to act as a brand from the consumer’s perspective, taking into account the context that surrounds them.
Why study the Master’s in Branding, Creativity and Brand Communication?

- Focus on branding. Creation of meaningful brand experiences and development of emotional connections with audiences.
- Additional workshops and masterclasses included, such as Anatomy of a Brief.
- Programme focused on understanding consumer behaviour, cultural context and emerging social trends.
- Faculty composed of active industry professionals working with leading agencies and global brands, bringing real-world knowledge into the classroom.
Our Master¿s in Branding, Creativity and Brand Communication has helped our ESDESIGNERS boost their professional careers:

- 47% of our students have improved their professional position.
- 53% of our ESDESIGNERS have strengthened their knowledge.
- 55% have developed new projects, products, lines of action and/or strategies.
- 37% have improved their salary.

Thanks to our program, students learn to use creativity as a tool to build brand storytelling, shape visual identity, and create lasting emotional connections. This allows them to develop professionally in:

- Creative departments in advertising agencies
- Marketing and communication departments in companies
- Graphic design and corporate identity studios media agencies
- Strategic planning departments in agencies or for advertisers
- Account management departments in advertising agencies
- Freelancers, entrepreneurs, and startups