Welcome to POSTGRADCOURSES — Connecting students with outstanding postgraduate programmes.
Postgraduate programme
Offered by DONDEESTUDIAR.EU
Home Exploring Marketing in the UK: From Digital to Commercial Strategies
Programme overview
Es un posgrado oficial, acreditado por ANECA, que te forma para asumir una posición directiva en la gestión y dirección de la marca. Aprenderás a liderar y llevar a cabo un plan estratégico de marca, potenciando tu creatividad y centrándote en los medios digitales.
Tiene un enfoque altamente práctico y especializado, ya que dispone de la colaboración de especialistas en gestión de marcas de compañías como Accenture o BrandFor. Además de orientarte, te guiarán en actividades específicas como el Taller de Marca Digital, que te permitirá profundizar en estrategias de marca.
Podrás realizar prácticas profesionales gracias a la amplia cantidad de acuerdos que la UNIR tiene con empresas e instituciones destacadas en branding, comunicación y marketing. Estas prácticas pueden ser presenciales o virtuales en empresas como Adidas, Carrefour, Siemens, IKEA, Repsol, Orange o LOreal. Si lo deseas, puedes validar tu experiencia laboral.
En resumen, podrás crear y lanzar marcas, ajustar su estrategia, diseñar campañas con propuestas creativas, realizar una planificación adecuada con los canales correctos y posicionar la marca según las expectativas del cliente, además de llevar a cabo las correspondientes evaluaciones de la efectividad.
Gracias al Programa Universitario Avanzado de Desarrollo en competencias clave con recursos de Harvard ManageMentor, podrás comenzar el posgrado en el momento que desees. No será necesario esperar.
DISTANCE LEARNING
1500
Un año académico
60 ECTS
Career opportunities
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