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MSc Marketing is aimed at providing a comprehensive understanding of marketing in the 21st century. It is both global and strategic in outlook, helping you understand the complex and dynamic world of marketing. You learn how to reconcile operational, tactical and strategic approaches with a deep awareness of the impact that the digital world is having on how we consider marketing. Key areas include responsible leadership, digital business acumen, and equality, diversity, and inclusivity (EDI). Classroom learning is integrated with real-world application through projects with leading employers, guided by our experienced faculty.
Why choose the Graduate School of Business
- Assessments linked to live projects where you can engage with industry professionals and find real business solutions.
- Course curricula align with professional bodies like the Chartered Management Institute.
- In the Postgraduate Taught Experience Survey 2025, our business and management courses rank in the top 10 in their subject field for teaching skills development organisation and feedback sense of community and dissertation experience.
On successful completion, this course opens up a world of career opportunities in the public, private and not-for-profit sectors from large global organisations to small and medium enterprises nationally and locally. You may also wish to work freelance or set up your own agency.
You will have the skills to follow a career in brand management advertising sales account management media management media buying marketing research or public relations.
You will also be well prepared for further academic study at MPhil or PhD level.
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2.2 honours degree or equivalent in a related subject area
Apply for partial scholarships
On successful completion, this course opens up a world of career opportunities in the public, private and not-for-profit sectors from large global organisations to small and medium enterprises nationally and locally. You may also wish to work freelance or set up your own agency.
You will have the skills to follow a career in brand management advertising sales account management media management media buying marketing research or public relations.
You will also be well prepared for further academic study at MPhil or PhD level.
Strategy – Advanced strategic thinking, innovation management and business analytics for managing digital transformation and AI-led change.
Brand management – Understand global brand-management strategy and be able to apply brand-management approaches to decision making across an organisation.
Marketing in the digital era – Digital marketing strategy, consumer behaviour, platform-based marketing, digital analytics and emerging technologies.
Consumer behaviour – Use consumer-behaviour theories and relevant data to make informed decisions and adapt strategies across a range of business settings.
Capstone – Design and conduct a piece of independent research of your choice, relevant to your field of study, showing originality in your analysis of research data and relevant literature.
For an at-a-glance list of modules for this course, download the course specification.
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