Welcome to POSTGRADCOURSES — Connecting students with outstanding postgraduate programmes.
Postgraduate programme
Offered by CEREM ESCUELA INTERNACIONAL DE NEGOCIOS
Home Exploring Marketing in the UK: From Digital to Commercial Strategies
Programme overview
Las constantes transformaciones digitales y la evolución en el uso que se hace de internet propician el hecho de que la red se convierta en un potente instrumento para cualquier organización que busque el éxito empresarial en este nuevo milenio. Por tanto, el mercado laboral ofrece una oportunidad a todos los Directores de Marketing Digital que sean capaces de liderar los procesos de transformación digital dentro de las organizaciones. Para ello deben ser capaces no solamente de conocer las diferentes técnicas de marketing online sino de convertirse en líderes capaces de gestionar con éxito dicho cambio dentro de su empresa, convirtiéndose así en embajadores digitales para las compañías.
Por ello nuestro MBA especializado en Marketing Digital, tiene por objeto que el alumno adquiera las destrezas, conocimientos y habilidades necesarias para desarrollar su carrera como profesional del marketing digital y dirigir procesos de conversión en este ámbito. Asimismo, resultará sumamente interesante para directivos y mandos intermedios que quieran profundizar en las diferentes técnicas y herramientas que pueden utilizarse dentro de su empresa a este nivel.
Objetivos
-Desarrollar habilidades directivas enfocadas a la dirección de Departamentos de Marketing Digital.
-Dotar de las herramientas necesarias en las áreas globalizadoras de Finanzas y Recursos Humanos, Comercio Internacional y Marketing, en relación con la estrategia, concepción y gestión del ámbito directivo.
-Proporcionar un conocimiento profesional del marketing digital con el fin de ser capaces de aprovechar todas las oportunidades de negocio que ofrece esta nueva disciplina.
ONLINE
Start date: Rolling enrolment
Continue exploring
The BSc (Hons) in Computer Science is a four-year course offered by the School of Computer Science. The course is designed to ground you in both the theory and practice of computer science. You will learn to think and solve problems logically, understand the fundamental principles of how computing s...
View programme
In a world increasingly transformed by technology, marketers need to re-evaluate their approach and make better decisions to provide customer value. The advanced, highly practical Oxford Digital Marketing: Disruptive Strategy Programme was developed for innovative marketing and advertising professi...
View programme
Relationship Marketing is about adjusting your marketing strategy based on the buying behaviour of your customers. This course starts by explaining various theories of marketing and subsequently introduces the concept of relationship marketing and gives ideas of how to implement it. As a result, we ...
View programme
Our BSc (Hons) Psychology and Marketing degree is designed to equip you with a comprehensive understanding of psychology and marketing and the practical skills necessary to excel professionally. We will provide you with an understanding of why people behave in the way that they do by consider...
View programme
This one-year top-up course is for those who already have qualifications (Level 4 and 5 or 240 credits) or experience in a relevant field and wish to gain a full degree in business management with a specialism in digital marketing. You explore leadership, planning, policy making and how responsible ...
View programme
Passionate about Marketing? Our BSc Management with Marketing is designed to give you the competitive edge in one of todays most dynamic industries. This marketing management degree will equip you with the tools to understand how consumers make decisions, how to build strong and memorable brands, a...
View programme