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Postgraduate programme
Offered by IM DIGITAL BUSINESS SCHOOL
Home Exploring Marketing in the UK: From Digital to Commercial Strategies
Programme overview
Objetivos
Utilizar eficazmente las plataformas móviles, (smartphones , tablets..), como
herramientas clave en la optimización de la estrategia de marketing móvil.
Integrar el marketing social y tradicional en nuestra estrategia mobile.
Dominar la estrategia general del email marketing y obtener una visión práctica de
cómo realizar con éxito envíos de emailings.
Aprender el concepto de usabilidad web y descubrir por qué es tan necesaria.
Dominar métodos, técnicas y procesos de diseño orientados a usuarios (UCD)
Métodos para evaluar la usabilidad de la web.
Analizar la satisfacción de los usuarios, detectar posibles problemas y aportar
soluciones a través de la analítica web.
Capacitar al alumno para abordar la analítica web desde una perspectiva profesional:
Interpretar los datos que ofrece google analytics y aplicarlos a la toma de decisiones.
Definir los elementos que componen un ecosistema digital, entender la relación entre
ellos y diseñar soluciones digitales multidispositivo, unificadas, centradas en el
usuario, sus necesidades, expectativas y experiencias.
Aprender a diseñar soluciones digitales usables, diferenciadas y atractivas para
públicos específicos y en consonancia con las necesidades estratégicas de la marca.
Conocer y desarrollar el proceso creación de campañas creativas digitales,
diferenciadas por canal y dirigidas por unos objetivos bien definidos
BLENDED LEARNING
Start date: Rolling enrolment
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