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Postgraduate programme
Offered by ESIC BUSINESS & MARKETING SCHOOL
Home Exploring Marketing in the UK: From Digital to Commercial Strategies
Programme overview
Este Postgrado tiene el objetivo de formar de manera integral a los profesionales del posicionamiento en buscadores. Aprenderás las técnicas, herramientas y optimizaciones necesarias para realizar auditorías y pensionar con éxito una web (SEO, SEM) y medir y analizar los resultados obtenidos.
¿POR QUÉ EN ESIC?
- Realización de auditorías SEO, sabiendo analizar todos los factores on-page (indexación, artuiqtectura web, metadata…) y off page (content marketing, backlinks...) para poder reforzar el posicionamiento orgánico
- Utilización de herramientas SEO para dominar el keyword marketing y el link building.
- Creación y optimización de campañas SEM desde la visión SEO para poder lograr las sinergias que expriman al máximo tus objetivos a través de acciones digitales.
- Desarrollar campañas avanzadas en Google Ads dominando todo el ecosistema de acciones (adwords, programática, display en red GDN, Youtube Ads…).
- Aprendizaje a extraer reportes y saber analizar los KPis requeridos para la optimización de los objetivos de negocio.
ON-CAMPUS: BARCELONA
4 Meses
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