MSc Marketing is aimed at providing a comprehensive understanding of marketing in the 21st century. It is both global and strategic in outlook, helping you understand the complex and dynamic world of marketing. You learn how to reconcile operational, tactical and strategic approaches with a deep awareness of the impact that the digital world is having on how we consider marketing. Key areas include responsible leadership, digital business acumen, and equality, diversity, and inclusivity (EDI). Classroom learning is integrated with real-world application through projects with leading employers, guided by our experienced faculty.
Delivered by the triple-accredited Aston Business School, our MSc Strategic Marketing Management programme equips you with the tools and knowledge needed to thrive in today's dynamic business environment. This dedication is reflected in our rankings MSc Strategic Marketing Management is ranked 45th in the world (QS Masters World Rankings, 2025), reflecting our commitment to excellence in education.
The MSc Digital Marketing course provides a basis for understanding digital marketing from a management perspective. To succeed in this digital transformational economy you need to be knowledgeable and effective managers with a wide understanding of how marketing crosses national, cultural and psychographic boundaries and how digital permeates marketing for the 21st century organisation.
Empowering the next generation of digital marketing professionals, the Digital Marketing Degree Apprenticeship will give apprentices the know-how to plan and evaluate successful digital campaigns.
This Level 6 Degree Apprenticeship will provide the practical and theoretical training for developing digital marketers who want to gain new skills and a formal degree qualification. This course would be ideal for those in an entry-level digital marketing role, or those looking to join a digital marketing team.
In today’s fast paced business world, marketing is essential to overcoming significant challenges. This includes maintaining a competitive advantage, meeting customer needs that are always changing, and shaping how organisations plan their future.
Our BSc (Hons) Marketing degree is closely connected to real-world industry through our experienced academics who have worked in this field. This means that you will learn from professionals who have been where you want to go.
This career-powered course connects you with industry through placements, real-world projects, an expert panel of leading professionals and competitions with local businesses like TengTools. The course covers the newest developments in brand communications, AI, digital and social media plus critical areas like consumer behaviour, data analysis and innovation. You put your learning into practice through our Marketing Club, which gives you the chance to work on live campaigns with small enterprises. So you gain the most up-to-date marketing skills and hands-on experience, ensuring you’re ready for the marketing roles of tomorrow.
Our MBA with Marketing is tailored for early-career professionals who aspire to lead in the fast-paced, digitally driven marketing world. This course focuses on strategic marketing management, digital analytics and contemporary marketing practices that emphasise customer engagement and brand development. Key areas include responsible leadership, digital business acumen, and equality, diversity, and inclusivity (EDI), ensuring graduates are prepared to lead in diverse and ethical business environments.
Our BSc (Hons) Psychology and Marketing degree is designed to equip you with a comprehensive understanding of psychology and marketing and the practical skills necessary to excel professionally.
We will provide you with an understanding of why people behave in the way that they do by considering the complex interplay between biological, psychological, environmental, cultural, and social influences on behaviour. Additionally, you will learn core concepts of marketing theory and develop skills and experience to apply them in real-world settings.
Relationship Marketing is about adjusting your marketing strategy based on the buying behaviour of your customers. This course starts by explaining various theories of marketing and subsequently introduces the concept of relationship marketing and gives ideas of how to implement it. As a result, we review your current marketing activity and put together a marketing plan based on a combination of approaches.
Our MSc Health Psychology course at Birmingham City University is accredited by the British Psychological Society (BPS) as Stage 1 of the professional training in Health Psychology and provides you with the essential step towards becoming a Chartered Health Psychologist.
The course is designed to supply you with an in-depth investigation into the key theoretical and practical issues in health psychology and apply them to contemporary health issues. We will examine the role of psychology in determining how to manage health conditions, how to develop and evaluate health interventions such as CBT and motivational interviewing, and how psychological processes and interactions with healthcare professionals can influence health outcomes.
With our innovative blended learning approach and specialised placements, you'll emerge as a confident and competent midwife. You'll champion the human rights of women and newborns, providing personalised, safe, and transformative care.
If you are already working in an employed support role and looking to study and graduate with full registration as a midwife, this degree apprenticeship is for you! Modern midwives play a vital role in the community and make profound impact in countless ways. Designed in collaboration with practice partners, service users, and advocacy groups, this programme will support you to transform into an exceptionally skilled midwife dedicated to delivering safe, person centred, compassionate care.
Our BSc Business Management with Marketing programme, developed with insights from leading firms like Unilever and Big Cat, equips you to become a marketing specialist ready to thrive in today’s competitive business landscape.
You will gain versatile, job-ready skills, enabling you to tackle marketing challenges in an ever-evolving business environment. Close connections with industry professionals ensure you stay ahead of trends and graduate ready to make an impact.
Why not take a break from your degree for a year to deepen your understanding of anatomy? The intercalated Clinical Anatomy degree offers the perfect chance to elevate your anatomical knowledge to new heights.
The significance of anatomy has surged with advancements in imaging and minimally invasive interventions, from laparoscopic surgeries, diagnostic and interventional radiology to ultrasonography, endoscopic procedures, and interventional cardiology. As most new medical graduates will engage with these methods, a thorough knowledge of anatomy is crucial for their success. Explore the role of anatomy in modern clinical medicine and how emerging techniques and treatments demand a deeper understanding of anatomical structure, function, and dysfunction.
Why not step away from your degree for a year to dive deeper into the science that underpins clinical practice? This integrated Masters degree combines advanced biomedical teaching with hands-on research training.
Dive into the science that drives modern medicine. You’ll gain a solid understanding of the research behind biomedical topics that you are most interested in with the opportunity to undertake a novel research project in this field. Throughout the MSci Medical Sciences degree, you will explore cutting-edge developments in one of a range of specialised themes:
The MSc Advanced Computer Science programme intends to develop your competence in using tools and techniques for producing computer systems solutions, from a sound mathematical and scientific base while appreciating the professional responsibilities and quality needed by industry.
On this top-up year, you will take a range of advanced modules that look at current marketing methods and contemporary business issues, such as contemporary advertising, e-business and marketing strategy and planning.
Hands-on learning will go alongside more conventional teaching methods like lectures and seminars on this course. You’ll be put in a range of scenarios, such as assuming the role of an international marketing manager, strengthening your expertise in the areas employers want. You’ll get to mix and collaborate with students on other marketing courses and exchange different ideas and experiences.
This Train the Trainer course has been designed to empower managers to assist and guide their team to their stated targets and beyond. Training, coaching and mentoring are all vital components in the make-up of a good manager and this course defines a structure and delivery style to a training programme which is going to be effective.
A manager's effectiveness depends on the manager! This 2 day course provides a unique opportunity for a manager, or aspiring supervisor / manager, to step back and critically review how they manage and lead others. The review is very interactive and the course content very practical. Each delegate will receive feedback on the way they manage, which is done in a supportive, confidential and safe environment. Each delegate will prepare a personal action plan, which is both challenged and supported by other delegates.
Prepare to lead, inspire, and make a difference in global affairs with our Politics and International Relations BA. This combination deepens your understanding of power, diplomacy, and global systems, equipping you with critical thinking and real-world insights to thrive in today’s interconnected world.
Looking to shape a fairer, more sustainable world? Our International Relations and Development BA equips you with the skills to tackle global challenges, from poverty to climate change. Gain insights across interconnected subjects, engage with expert-led research, and access international opportunities to make a real-world impact.