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MSc Marketing is aimed at providing a comprehensive understanding of marketing in the 21st century. It is both global and strategic in outlook, helping you understand the complex and dynamic world of marketing. You learn how to reconcile operational, tactical and strategic approaches with a deep...

Delivered by the triple-accredited Aston Business School, our MSc Strategic Marketing Management programme equips you with the tools and knowledge needed to thrive in today's dynamic business environment. This dedication is reflected in our rankings MSc Strategic Marketing Management is ranked...

The MSc Digital Marketing course provides a basis for understanding digital marketing from a management perspective. To succeed in this digital transformational economy you need to be knowledgeable and effective managers with a wide understanding of how marketing crosses national, cultural and...

This one-year Master’s equips you with the advanced technical, analytical and strategic skills needed to succeed in today’s fast-evolving, data-driven marketing environment. You explore how AI-driven tools and techniques such as machine learning, predictive analytics, marketing automation,...

This one-year Master’s equips you with the advanced technical, analytical and strategic skills needed to succeed in today’s fast-evolving, data-driven marketing environment. You explore how AI-driven tools and techniques such as machine learning, predictive analytics, marketing automation,...

This course will give you the skills to handle the changing global market. You will learn to apply key marketing principles to different international audiences.
You'll learn to create marketing campaigns that engage audiences around the world. This will happen through hands-on projects and...

Our flexible management courses share a common first year before allowing you to focus on your chosen specialism to enhance your career prospects.
With a wide range of course units to choose from, you really can shape your own degree.
BSc Management (Marketing) will suit you if you are...

In today’s fast paced business world, marketing is essential to overcoming significant challenges. This includes maintaining a competitive advantage, meeting customer needs that are always changing, and shaping how organisations plan their future.
Our BSc (Hons) Marketing degree is closely...

Passionate about Marketing? Our BSc Management with Marketing is designed to give you the competitive edge in one of todays most dynamic industries.
This marketing management degree will equip you with the tools to understand how consumers make decisions, how to build strong and memorable...

This career-powered course connects you with industry through placements, real-world projects, an expert panel of leading professionals and competitions with local businesses like TengTools. The course covers the newest developments in brand communications, AI, digital and social media plus...

Our MBA with Marketing is tailored for early-career professionals who aspire to lead in the fast-paced, digitally driven marketing world. This course focuses on strategic marketing management, digital analytics and contemporary marketing practices that emphasise customer engagement and brand...

Our BSc (Hons) Psychology and Marketing degree is designed to equip you with a comprehensive understanding of psychology and marketing and the practical skills necessary to excel professionally.
We will provide you with an understanding of why people behave in the way that they do by...

This one-year top-up course is for those who already have qualifications (Level 4 and 5 or 240 credits) or experience in a relevant field and wish to gain a full degree in business management with a specialism in digital marketing. You explore leadership, planning, policy making and how responsible...

Empowering the next generation of digital marketing professionals, the Digital Marketing Degree Apprenticeship will give apprentices the know-how to plan and evaluate successful digital campaigns.
This Level 6 Degree Apprenticeship will provide the practical and theoretical training for...

By combining the fields of media, marketing and public relations, this course prepares you for a range of roles in the creative industries. Modern media formats are embedded across all units, with a focus on developing practical skills in radio, TV, podcasting, written journalism, digital design...

This course equips you with the knowledge skills and professional competency to work confidently as a manager in a digitally dependent business environment while also offering you the opportunity to develop a specialism in digital marketing. The course builds your knowledge and practical skills in...

Power up your career with a course designed to meet the growing demand for graduates who can transform the world of marketing though data-led decision making, using leading-edge, industry-standard analytics tools. These include R, Python, Excel, KNIME, Tableau, Power BI, SQL and Google Analytics)...

An overview of the course structure is provided below. Details of the compulsory elements of the course are provided in the Course components section of this page.
The course is taught over one year from October to September, comprising three 10-week terms and a fourth summer term.
The first...

The MSc Cybersecurity equips graduates with state-of-the-art knowledge and skills in Cybersecurity. It is a demanding practically-oriented taught postgraduate programme, intended for students with good undergraduate degrees in Computing Science who will benefit from leading-edge research-led...

Gain the expertise you need to succeed in management, strategy, design and analyst roles and build the leadership and interpersonal skills employers seek. With a global curriculum that covers markets and marketing around the world, this BSc Marketing will give you the tools required to operate with...